As a TV executive, demand data is incredibly useful when making informed decisions about content acquisition, distribution, and programming. In the case of the popular animated series "Scooby-doo, Where Are You!" in Australia, demand data provides insights into the show's performance, its audience, and its potential global appeal.
Firstly, demand data can be used to inform content valuation, particularly in terms of determining the dollar value contribution of a title to any platform in any region. For "Scooby-doo, Where Are You!" in Australia, we can see that it has 3.7 times the audience demand of the average show in the country, with demand increasing over the last 30 days. This information provides an indication of how the show is resonating with Australian audiences, which is valuable when considering its overall value to a platform.
Demand data can also be used to identify taste clusters and audience preferences, which can aid in programming decisions and content acquisition. For example, we can see that fans of "Scooby-doo, Where Are You!" also commonly enjoy shows like "The Scooby-doo Show", "Scooby-doo And Scrappy-doo", and "Animaniacs", which can provide ideas for potential content acquisition or programming decisions.
Furthermore, demand data can be used to inform distribution strategies and global expansion opportunities. By examining the top 10 global markets where "Scooby-doo, Where Are You!" is most in-demand, we can see that the show has strong audience demand in many markets, indicating its potential for global appeal and its suitability for distribution in specific regions.
Demand data can also be used to assess the performance of a show over time, as well as its potential for spin-off opportunities. For "Scooby-doo, Where Are You!" in Australia, we can see that its audience demand has increased by 11.3% over the last month, with strong demand across multiple dimensions, including longevity and franchisability.
Overall, demand data provides TV executives with critical insights into a show's audience, performance, and potential for success in global markets. By leveraging demand data, executives can make more informed decisions about content valuation, acquisition, programming, and distribution, ultimately leading to more effective strategies and successful outcomes.
