The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content decisions, and demand data can be a valuable resource for that purpose. Let's take a look at the Australian market for "Lovesick." With 2.2 times the audience demand of the average show in Australia over the last 30 days, this show has higher-than-average demand, and only 8.6% of TV shows match this level of demand. Additionally, we can see that demand for "Lovesick" has been increasing recently, which bodes well for its future prospects.
Demand data also helps with content valuation. By using Parrot Analytics' content valuation system, you can reveal the dollar value contribution of any title, to any platform, in any region. Calculating the ROI a specific title will bring for any given platform is also possible. For "Lovesick," its demand scores are good in Austria, Canada, Denmark, Israel, Lithuania, Sweden, the Philippines, the UK, and the US, making it a potentially valuable asset in these markets.
Furthermore, by examining the genre-specific demand data, we can see that "Lovesick" ranks at the 98.0th percentile in romance in December, meaning its demand is higher than 98.0% of all romance titles in Australia. Additionally, audience demand for this show has decreased by 19.5% during December in Australia, which is a metric that entertainment executives should be aware of for programming decisions.
Moreover, by examining the behavior of "Lovesick's" fans, we can note that they enjoy similar shows such as "Outlander," "The Handmaid's Tale," and "Game of Thrones," which can be useful information for content acquisition decisions.
With regards to its global performance, the Parrot Pulse for "Lovesick" shows good audience demand across all platforms, and its travelability is good too, with demand for the show in Australia being 31% of the demand in its country of origin, the UK. Executives can use this information to make more informed distribution decisions based on the travelability of the content instead of just relying on gut-feeling human instincts.
In conclusion, demand data can be a valuable resource for entertainment executives, allowing them to make more informed content decisions, acquisition decisions, distribution decisions. It can also help determine a show's value, inform pre-release marketing decisions, and help map out local trends. The data available for "Lovesick" in the Australian market illustrates how demand data can inform decision-making in various ways.
Lovesick's travelability to Australia in the last 30 days is 7%, which means that the audience demand for Lovesick is 7% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Lovesick travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Lovesick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovesick, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Lovesick in Australia. We provide our partners with deep content know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.