As an entertainment executive, leveraging demand data can provide valuable insights for making informed content-related decisions. In this regard, we can derive insights on the British TV show "Sex Education," which achieved outstanding demand in Australia in November 2023. One of the primary questions executives can use demand data to answer is content valuation. Using this approach, we can determine how much a title is worth and contribute to any platform. "Sex Education" stands out with exceptional worldwide audience demand across all platforms, with outstanding demand in Australia, making it a strategic asset for any streaming platform.
Another important practical use of demand data is to inform scalable concept testing and decision-making about supply and demand. The show contains themes of "Coming of Age," which allows for scalable testing of elements that fans like the most. Executives can determine what type of content shows opportunities for acquisition or production. Knowing the potential audience interest in each market can help develop an optimized release strategy and pricing that aligns with the subscriber's needs and preferences.
Demand data can also uncover under-monetized titles, identify new opportunity markets for content distribution, and show the growth of a series' demand. This information can help executives find new monetization opportunities and identify a path that any IP could take to become a successful franchise.
Additionally, executives can assess the impact of any show on subscriber retention and acquisition, thus making programming decisions that positively affect subscriber loyalty. In the case of "Sex Education," its outstanding reach, longevity, momentum, and travelability quantified via Parrot Pulse, illustrate the potential for making informed decisions. With an outstanding average demand across the world and a rating that places it above 99.8% of all drama titles in Australia, demand data can help executives identify the most effective marketing strategies around a show ahead of its premiere.
In conclusion, the insights derived from demand data can help in making informed programming, content acquisition, and distribution decisions that can ultimately drive business growth. A robust content valuation system based on global content demand like Parrot Analytics Content Valuation is a critical tool for bringing meaningful insights to your content-related decision-making process.
