As an entertainment executive, understanding demand data is vital in making informed decisions around content acquisition, distribution, and programming. In this context, we will use the example of "Shameless" to demonstrate how demand data can be used to make informed decisions.
Demand data for "Shameless" shows that the show has 10.5 times the audience demand of the average show in Australia over the last 30 days. This information alone demonstrates that "Shameless" is a highly demanded show and can be further used to evaluate the value of the show itself. Content valuation systems like Parrot Analytics' can use demand data to place a dollar value on a show, enabling executives to make more informed decisions about the amount to spend on content acquisition or production.
In addition to this, "Shameless" has spiked in demand in Australia in late October 2023, which can be used by executives to optimize the release strategy. Demand data can also reveal potential revenue streams for a show through franchising or spin-offs, which is exceptional for "Shameless."
Another demonstration of the value of demand data is when comparing the performance of "Shameless" on a 1 year rolling basis versus the last 30 days. There is a visible increase in popularity over the last 30 days, indicating that the audience's interest in the show is growing.
Furthermore, the show's top 10 global markets include the United States, Germany, China, Russia, Canada, Netherlands, South Africa, United Kingdom, and Italy, all of which indicate outstanding demand. Understanding where a show is in demand can enable strategic decisions around the distribution of content.
Finally, by identifying shows that fans of "Shameless" also like, such as "The Mandalorian" or "Game of Thrones," using demand data, executives can identify which genres are resonating most with audiences, and accordingly, focus on making content that appeals to a particular audience.
In conclusion, understanding demand data can provide valuable insights into making informed decisions around content acquisition, distribution, and programming. It can help in content valuation, optimizing release strategies, identifying revenue streams, and understanding audiences better, to name a few. Demand data can be the key differentiator between the success and failure of a show, making it a vital resource for entertainment executives across all sectors.
