As an entertainment executive, understanding audience demand for specific content is key to making informed content, acquisition, distribution, and programming decisions. In the case of "Shark Tank", which has high demand in Australia, we can use demand data to draw insights that can guide strategic decision-making.
One way demand data can be used is to value content. Using Parrot Analytics' content valuation system, we can determine the dollar value contribution of any title to a specific platform in any region. For example, by analyzing audience demand for "Shark Tank" in Australia, we can quantify the platform-specific marginal revenue contribution of the show and its ability to drive engagement across the rest of the catalog. We can also estimate the content's value and ROI for a given platform and assess the show's ability to drive subscriptions and mitigate churn.
Demand data can also guide decisions about acquisitions, content development, and production. By examining the top 10 global markets where "Shark Tank" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This information can help TV series financing companies, entertainment talent agencies, and content distributors analyze global trends and make decisions about the type of content that exhibits opportunities to acquire or produce.
In addition, analyzing affinity data provides insight into viewer preferences, production partner opportunities, and franchise development potential. By tracking the types of shows that fans of "Shark Tank" are also tuning into in Australia and around the world, executives can identify potential partnerships and create spin-offs or franchises that will resonate with viewers.
Furthermore, content creators can leverage demand data to develop optimal release strategies and pricing. By examining the show's performance over the last 30 days in Australia and comparing it to its rolling one-year average, we can see that demand has increased. This information can guide decisions about how often to release new episodes, which platforms to release them on, and when to introduce price changes.
In conclusion, demand data is a crucial tool for entertainment executives looking to make informed content decisions. By examining demand for "Shark Tank", we can identify trends such as Audience demand spikes in late October 2023 from Australia, strong global performance, and high affinity scores to other shows and genres. Armed with this information, executives can make strategic decisions that promote high viewership, maximum engagement, and significant ROI.
