The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. One of the most valuable tools at your disposal is demand data, such as that provided by Parrot Analytics. Using the example of "Skymed" in Australia during March 2024, we can explore how demand data can help you make more informed decisions related to content valuation, acquisition, programming, and more.
Content Valuation:
One of the most fundamental questions you may have as an entertainment executive is, "How much is my content worth?" Demand data can help answer this question by quantifying the value contribution of any title to any platform in any region. In the case of "Skymed," we know that its demand in Australia has been 4.5 times the average show over the last 30 days, indicating considerable value. By looking at its demand trends over time, we can also see that demand is increasing. Conversely, we can see that the show's audience demand has decreased in Australia by 15.3% in March, indicating potential concerns.
Acquisition Decisions:
Demand data can also be useful when making acquisition decisions. For example, you may want to know what type of content is exhibiting opportunities to acquire or produce. In the case of "Skymed," we can see that its audience demand has been increasing recently in Australia, indicating that there may be an opportunity to acquire or produce similar types of content. Additionally, by examining the top 10 global markets where "Skymed" is most in-demand, you can identify potential areas for expansion.
Distribution Decisions:
When deciding how to distribute content, it is important to understand where it is in demand. Using "Skymed" as an example, we can see that demand is good in Canada, Australia, South Africa, the United States, United Kingdom, Netherlands, Romania, Israel, and Brazil. By targeting these markets, you can increase the chances of maximizing your content's value.
Programming Decisions:
One of the most important programming decisions you may make as an entertainment executive is which titles to buy to retain and acquire subscribers. Using "Skymed" as an example, we can see that it has a dedicated audience that ranks it at 96.9th percentile in the drama genre in Australia. Additionally, we know that the show has increasing audience demand, indicating potential value in acquiring similar titles to retain and acquire subscribers.
In conclusion, the demand data provided by Parrot Analytics can be an incredibly useful tool for entertainment executives looking to make more informed decisions about content valuation, acquisition, programming, and distribution. By examining demand trends over time and in different markets, you can identify opportunities to maximize the value of your content and attract and retain subscribers.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Skymed), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Skymed, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Skymed is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Skymed, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Skymed in Australia. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.