Entertainment executives can use demand data, as demonstrated by the performance of "Snowfall" in Australia, to make better informed content acquisition, distribution, and programming decisions.
Content Valuation: Executives can use demand data to evaluate the worth of "Snowfall" both in Australia and globally. Based on the data we have, "Snowfall" has a high demand rating in Australia that is almost 10.2 times higher than the average TV show. It also ranks at the 99.3rd percentile in the drama genre in Australia, proving that the content is resonating highly with the audience. This suggests that "Snowfall" holds significant monetary value, which can encourage executives to make pre-production commitments or secure existing episodes of the content.
Successful genre classification: The data shows that "Snowfall" is in high demand among viewers, especially those who enjoy drama series. Based on the percentile data, it is evident that the show is in the top one percent of the most popular TV shows within this genre, cementing its popularity among viewers of this category. Executives can use this genre classification information to determine whether the show will fit their portfolio or complement their existing content catalog.
Travelability, Franchisability, and Reach: "Snowfall" has also demonstrated its appeal across borders, with demand for the show in Australia reaching 55% of the demand in the United States. Additionally, data suggests that the show is highly franchisable, which can prove essential for spin-offs or future franchise opportunities. By examining the top 10 global markets for the show in the last 30 days, "Snowfall" has excellent reach, as it outperformed the demand of the average show in all markets, reaching a global level of success.
Programming decisions: Analyzing audience demand data can help executives make strategic programming decisions by answering questions like what content should be acquired or commissioned to balance their content portfolio, or which titles should be used to acquire new subscribers or retain existing ones, based on observing which shows are most popular.
Distribution decisions: The demand data can also inform the distribution of "Snowfall." Considering its exceptional travelability, executives can plan and target territories and platforms where it can perform well, resulting in higher international revenue.
Marketing decisions: "Snowfall" momentum analysis can help executives to identify whether a marketing campaign is effective in targeting the right audience. For instance, the data in mid-February 2024, shows that demand for the show spiked, meaning that in the run-up to or during this time, something might have been done to generate increased demand.
In conclusion, entertainment executives can use demand data to make more informed programming, acquisition, and distribution decisions. Parrot Analytics' Content Valuation System can also help quantify content worth and the audience-appeal of TV series like "Snowfall" in relation to its popularity in various regions globally. These insights should enable executives to make data-driven decisions and be more confident about their programming, acquisitions, and distribution decisions.
