The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives looking to make informed content decisions, "Snowfall" provides a valuable case study. Using demand data to assess audience engagement, executives can better understand the market and make strategic decisions about investments, acquisitions, programming, and distribution.
One of the key insights from this analysis is that "Snowfall" has outstanding demand in the Australian market, with 10.2 times the demand of the average show and rank #165 in March. Additionally, audience demand for the show has been increasing recently and reached its peak in late March. This suggests that executives looking to acquire or distribute content in this market should consider adding "Snowfall" to their offerings.
Moreover, executives can leverage the demand data of "Snowfall" to assess content valuation. By looking at the global travelability, franchisability, momentum, and reach of the show, executives can understand the show's international potential as well as its ability to drive subscriptions and retain customers. In addition, the pulse of "Snowfall" indicates that it has maintained its outstanding longevity in terms of audience demand over time, making it a valuable addition to a content library.
Furthermore, the analysis provides insights into the audience's taste clusters by identifying other shows that fans of "Snowfall" like, such as "Power Book III: Raising Kanan," "Young Sheldon," "Atlanta," and "Succession." This information can be used to find other titles that can attract the same audience and drive subscriptions.
In summary, the analysis of "Snowfall" in Australia shows executives how demand data can be used to make informed decisions about content investments, acquisitions, and distribution. Based on the outstanding demand and other valuable metrics of the show, executives can evaluate its content valuation, assess the audience's taste clusters, and make strategic decisions on the best release strategy, marketing campaign, and platform fit.
Snowfall's travelability to Australia in the last 30 days is 70%, which means that the audience demand for Snowfall is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Snowfall travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Snowfall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snowfall, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Snowfall in Australia. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.