As an entertainment executive, you need to make informed decisions, based on data, about content creation, acquisition, distribution, and programming. Parrot Analytics provides you with powerful demand data to help you make those decisions. Let's examine the insights that Parrot Analytics' demand data can offer using the example of "Star Wars: Young Jedi Adventures," a TV show that has been running since 2023-05-04.
One of the most important ways that demand data can help you make more informed content or acquisition decisions is content valuation. Parrot Analytics' content valuation system uses demand data to identify the value of each title, to any platform, in any region. In the case of "Star Wars: Young Jedi Adventures," we see that it has 2.8 times the audience demand of the average show in Australia over the past 30 days, indicating that demand for this show is good. With this information, you can quantify the platform-specific marginal revenue contribution and estimate cannibalization of audiences if a title is available on multiple services.
Moreover, the demand of "Star Wars: Young Jedi Adventures" has been increasing recently. Therefore, you can use this information and calculate the ROI that this show will bring to any given platform, as well as its ability to drive subscriptions and mitigate churn. Demand data can also reveal which type(s) of content exhibit opportunity to acquire or produce, which can help you make more informed acquisition decisions.
Furthermore, demand data can reveal what type of show you should target for distribution on your platform. For example, based on the top ten global markets with the highest demand, "Star Wars: Young Jedi Adventures" outperformed the average TV show in every market. This means that you can make a more informed decision about where to distribute the show and can target those markets where demand is high. Audience demand was the highest in The United States and the show achieved outstanding audience demand of 4.7x, which indicates that this market is the show's number one market globally. The show also performed well in Hungary where demand was good.
Demand data can also help you make more informed programming decisions. For example, the demand for "Star Wars: Young Jedi Adventures" in Australia has been consistently increasing by 33.2% over February 2024. This information shows that you should continue to invest in the show and consider building more programming around similar themes or topics. You can also use demand data to optimize the marketing campaign ahead of premiere, or to compare the show's performance against other titles available on the market.
In conclusion, demand data can help entertainment executives make more informed content decisions by providing insights into content valuation, acquisition, distribution, programming, platform fit, and franchise potential. Utilizing Parrot Analytics' demand data can unlock opportunities and provide a competitive edge for your business.
