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Using Demand Data to Inform Content Decisions: A Case Study of Suits in Australia

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Parrot Analytics Insights - January 2024

If you are an entertainment executive, the demand data for "Suits" in Australia can provide valuable insights related to content evaluation, acquisition, distribution, and programming. The data shows that the show has a demand of 7.8 times the average show in Australia over the last 30 days, which is a good sign for its value. Furthermore, compared to its demand over the last 90 days, the demand for "Suits" has increased recently, indicating that its popularity is still on the rise.

By analyzing the peak rank and rank increase, you can see that "Suits" has moved up 23 spots during the month of January in Australia, and it has achieved the peak rank of #222 in Australia. This information can help you understand the show's momentum and its appeal to the Australian audience.

The data also reveals that "Suits" is doing exceptionally well in both longevity (how well audience demand is maintained over time) and franchisability (spin-off potential), which are two critical factors for content evaluation regarding long-term profitability. Furthermore, this data shows that the show has outstanding travelability (international demand relative to its home market), momentum (pace of growth), and reach (number of people expressing demand for a show). If the show's creators are looking to create spinoffs or introduce more related content, its excellent franchisability score should be taken into consideration.

The top 10 global markets where "Suits" is most in-demand over the last 30 days reveals that it has an exceptional demand (more than 1x) in each of these markets and outperforms the average TV show. The United States and Canada lead in terms of audience demand, but it also has a significant presence in Russia, the United Kingdom, France, Netherlands, India, Germany, and Brazil.

Finally, demand data enables content executives to make informed marketing, distribution, and programming decisions. This data can inform optimal content release strategies and pricing, comparative benchmarking, supply, and demand decisions and lead to better subscriber acquisition and retention. In a nutshell, by leveraging demand data, entertainment executives can determine how much their content is worth in any region, which platforms they should target for distribution, and what type(s) of content exhibit opportunities to acquire or produce.

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