The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The TV series "Suits" has been garnering exceptional demand in Australia and globally, according to audience data for March 2024. The outstanding demand for "Suits" in Australia indicates that it has 11.8 times the audience demand of the average TV show, and only 2.7% of all shows have a similar demand trend. Media executives and decision-makers can utilize audience data to inform their content valuation while making informed decisions for acquisition, distribution, and programming. In the case of "Suits," it has a high travelability score, which means it has significant international appeal, which can help executives evaluate the show's value globally and, in turn, inform acquisition and distribution decisions. Demand data also allows executives to optimize their release strategies for content and pricing decisions for different regions.
By analyzing the Parrot Pulse for the show, executives can gather information on the show's global performance across different dimensions, including its longevity, momentum, reach, and franchisability. This data helps executives determine their content strategy, as it provides insight into how well the show has maintained its audience demand over time, how successful its marketing campaign was, and its ability to spin off and reach more audiences. Also, executives can leverage data on audience viewing metrics to identify niche audience segments and make informed decisions about marketing and targeted promotional campaigns to drive subscriber acquisition and engagement.
Furthermore, examining the top ten global markets where "Suits" is most in-demand over the last 30 days can help executives identify the most successful markets to distribute content, accounting for the unique preferences and viewing habits of each region. They can use demand data to assess a TV series' ability to attract or retain subscribers. In the case of "Suits," the show has performed exceptionally well globally, indicating that it has the potential to become a multi-market franchise, with high reach across the global audience base.
In conclusion, demand data is a powerful tool that can offer executives insight into different aspects of content research and strategy. By using tools like Parrot Analytics content valuation system in conjunction with demand data, executives can calculate the value of a specific title in any given geographic region and target platform, assess a TV series' ability to drive subscriptions and engage viewers. Additionally, this data can help executives make informed decisions about content production, acquisition, programming, and promotional campaigns, deliver greater returns on their investments in a highly competitive and evolving content landscape.
Suits's travelability to Australia in the last 30 days is 50%, which means that the audience demand for Suits is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Suits travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Suits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Suits, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Suits in Australia. We provide our partners with essential media industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.