The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, analyzing demand data for any TV series can be crucial in making informed content decisions, especially concerning acquisition, distribution, and programming. For instance, using "Battlestar Galactica" in Australia as an example, here's how analyzing demand data can be helpful:
Content Valuation: From the provided analysis, we know that demand for "Battlestar Galactica" in Australia was 7.3 times the average show. Since content valuation uses demand data to determine how much a series worth, this implies that the show's valuation in Australia is relatively high.
Acquisition Decisions: The analysis also reveals the show's rank and demand in Australia. As the show moved up 45 spots in its rank during February, it suggests that the show is on the rise in Australia, making it worth considering for acquisition by an OTT platform or pay TV network.
Distribution Decisions: An objective to expand content distribution into other countries or regions could be supported by global audience demand, which is measured in travelability. The Parrot Pulse measures "Battlestar Galactica’s" travelability and indicates that it has good international demand relative to the show's home market.
Programming Decisions: If a network is deciding on programming schedules, audience demand data can inform optimal release strategy and pricing. The analysis reveals that demand for "Battlestar Galactica" spiked in Australia in late February 2024, suggesting that the show would have been well-timed for premiere and marketed effectively, leading to an even greater audience in its current timeslot or similar future timeslots. Also, using affinity analysis, networks can determine which shows will help to acquire or retain subscribers. From the report, we know that other shows that fans of "Battlestar Galactica" also like are "Rick And Morty," "Archer," "Futurama," "The Expanse," "The Simpsons," "South Park," "Star Trek: Strange New Worlds," "Bob's Burgers" and "Game Of Thrones." Thus, programming similar shows to coincide with Battlestar Galactica's timeslots could help retain the current audience and also help acquire subscribers who have shown affinity for these other related shows.
Overall, analyzing audience demand data for TV series can be essential for content valuation and making informed content, acquisition, distribution, and programming decisions.
Battlestar Galactica's travelability to Australia in the last 30 days is 46%, which means that the audience demand for Battlestar Galactica is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:42 p.m. PST using television demand datasets from Parrot Analytics for Battlestar Galactica in Australia. We provide our partners with smart television know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.