The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one of the most critical factors that you need to consider when deciding whether to acquire, invest in, or distribute a TV series is its audience demand. Parrot Analytics has developed a content valuation system that uses demand data to quantify a title's marginal revenue contribution, its ability to drive subscriptions, and its impact on churn rate, among other insights. With this in mind, let's take a look at how you can use demand data to make more informed content decisions using the TV series "Battlestar Galactica" for the month of March 2024 in Canada as an example.
One of the most critical insights that demand data provides is the level of audience demand for a TV series. In the case of "Battlestar Galactica," the demand is outstanding, being 9.8 times the audience average demand in Canada over the last 30 days, which means that only 2.7% of all TV shows have this level of demand, which indicates that the series has high content valuation. During March, the audience demand for the show has decreased in Canada by 22.4%. Although it is essential to consider such a decline in demand, it still remains significantly above average.
Additionally, you can use demand data to identify opportunities for future investments and content development. For instance, this data can inform you which genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service. For the case of "Battlestar Galactica," its percentile performance in the war genre is outstanding, surpassing 98.7% of all war titles in Canada.
You can also use demand data to evaluate the potential of different markets, giving you insight into your future international distribution strategies. For "Battlestar Galactica," the worldwide audience demand across all platforms is outstanding, with a positive travelability score indicating that the show has strong global appeal. The Parrot Pulse for "Battlestar Galactica" indicates that the demand in Canada was 56% of the demand in the show's country of origin, the United States.
Moreover, you can use demand data to optimize your marketing tactics by discovering which elements of existing content fans like the most and how best to appeal to new audiences. By evaluating the top 10 global markets where "Battlestar Galactica" is in-demand, we can see that it outperforms the demand of the average TV show (1x) in all of these markets, including Canada, United Kingdom, France, Australia, China, Netherlands, Germany, and Sweden.
Lastly, you can utilize demand data to assess a TV series' ability to retain customers or acquire subscribers. For "Battlestar Galactica," the series has high demand content valuation and excellent momentum, indicating a fast pace of growth, while its franchise potential and reach are both good.
In summary, demand data is an indispensable source of insight for TV executives looking to make data-driven content acquisition and development decisions. By utilizing a content valuation system powered by global content demand and supply, such as that provided by Parrot Analytics, entertainment executives can better understand a title's performance, identify areas for investment, pinpoint new opportunities, and optimize their marketing efforts.
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Acquire the best shows from partners such as Sci Fi to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlestar Galactica), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Battlestar Galactica in Canada. We provide our partners with valuable media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.