As an executive working in the entertainment industry, you may want to leverage demand data to inform content, acquisition, distribution, and programming decisions. One great example of how demand data can be useful is the hit TV series "Survivor," which is globally popular and has experienced significant demand in Australia.
Demand data allows you to determine how much your series is worth, and "Survivor" is a great example of this. By using demand data, you can calculate the contribution a specific title will bring for any given platform. "Survivor" has achieved outstanding demand, with 12.8 times the audience demand of the average show in Australia over the last 30 days, meaning that it has a high dollar value contribution to any platform.
Additionally, demand data can help you make informed decisions about supply and demand, answering questions such as which titles to acquire or produce. In the case of "Survivor," it outperforms the demand of the average TV show in each of its top 10 global markets.
Demand data can also aid in subscriber acquisition or retention, and "Survivor" has the unique ability to both grow and maintain its audience over time. Its momentum, the pace of growth, is outstanding, and its longevity exceptional, meaning that "Survivor" is an ideal title to buy if you want to keep your current audience happy or grow your audience.
Moreover, demand helps you to map local whitespaces, identifying what the most popular genres are in your local market or on a global scale. By examining the top 10 global markets where "Survivor" is in-demand, you can determine which regions to distribute in.
Lastly, demand data can be useful in competitive benchmarking for comparison against other titles available in the market. With excellent audience demand, unmatched by 99.9% of all reality titles in Australia, "Survivor" is a great model for how to use demand data to drive informed business decisions.
