If you are an entertainment executive, demand data can help you make informed content decisions that can increase your content's appeal to your audience. By using demand data, you can understand the popularity of a particular show like "Survivor" and how it is performing compared to the average TV show in your region.
With Australia as an example, "Survivor" has been performing exceptionally well in terms of demand. Its audience demand is 9.5 times higher than the average show in the region, which means that it is a highly valued show. Furthermore, the show has been moving up in rank by 8 spots during August in the region, indicating strong engagement within its audience base.
By examining insights such as the top 10 global markets where "Survivor" is most in-demand, and the trend in demand over one year compared to 30 days, you can make better-informed programming decisions. Moreover, demand data can help you understand the appeal of specific genres and which titles are in-demand in different regions.
You can also leverage demand data to inform content acquisition decisions. By using Parrot Analytics' content valuation system, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Additionally, you can use the system to calculate the ROI a specific title will bring for any given platform. This information can help you determine how much to spend on content and assess the value of any title or library in your portfolio.
Furthermore, demand data can help you with competitive benchmarking, subscriber retention, and acquisition. By using demand data, you can assess a TV series' ability to drive subscriptions and reduce churn. You can also determine which titles to buy if you want to keep your current audience happy and which titles to buy if you want to grow your audience.
In summary, demand data can help you make informed content, acquisition, distribution, and programming decisions. By leveraging demand data insights, you can assess the value of a show's popularity, understand the appeal of specific genres, measure its international demand relative to its home market, assess its longevity, track audience engagement, and reach as well as compare its performance against other titles on the market. Ultimately, you can use demand insights to create more successful and profitable content strategies that will resonate with both your existing and potential audiences.
