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Using Demand Data to Inform Content Decisions: A Case Study of 'Tacoma Fd' in Australia

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Parrot Analytics Insights - November 2023

Australian entertainment executives can use demand data to make more informed content decisions and gain valuable insights on how to acquire and distribute content. By analyzing the performance of "Tacoma Fd" in November 2023 in Australia, we can see how demand data can inform content valuation, acquisition, and programming decisions.

Using Parrot Analytics' content valuation system, the economic value of "Tacoma Fd" in Australia can be determined. With 14.3 times the audience demand of the average show in Australia over the last 30 days, demand for "Tacoma Fd" is considered outstanding, placing it in the 2.7% percentile among all TV shows in Australia. Given the show's high demand, studios and content distributors can negotiate higher licensing fees or acquisition cost for "Tacoma Fd," which can be justified with its superior performance in the Australian market. Looking at its peak rank of #31 in Australia, entertainment executives can incorporate this metric to assess the popularity of "Tacoma Fd" and potentially acquire similar titles to meet audience preferences.

The Parrot Pulse for "Tacoma Fd" reveals additional insights into the show's global performance, including its travelability, longevity, momentum, franchisability, and reach. Specifically, the show has maintained good longevity and momentum in Australia, indicating that it has sustained audience interest. Its demographics can be analyzed in comparison with other popular shows to understand its audience preferences and help executives identify spin-off opportunities to capitalize on the franchise's success.

Entertainment executives can also identify other successful titles that have a similar audience to "Tacoma Fd." In this case, the titles that fans of "Tacoma Fd" also like include "Ahsoka," "Loki," "Fear The Walking Dead," and "Rick And Morty," to name a few. By understanding the preferences of the audience of "Tacoma Fd," entertainment executives can acquire similar titles that resonate with the same audience segment, which can lead to more extensive engagement and potentially new subscribers.

Travelability and reach metrics help inform decision-making when it comes to content distribution. As "Tacoma Fd" performed better in the United States, Canada, the United Kingdom, Germany, the Netherlands, and South Africa, content distributors can leverage this information and aim to distribute the show to these markets. Identifying the regions where "Tacoma Fd" has high demand could help executives determine the most profitable markets or areas of opportunity to expand the show's distribution.

In conclusion, demand data can provide valuable insights to entertainment executives when making content valuation, programming, acquisition and distribution decisions. By analyzing the performance of "Tacoma Fd" in the Australian market, executives can gain insights into the show's audience preferences and trends, identify areas of opportunity for distribution, and benchmark the show's popularity against other titles in the market. This level of insight, made possible through demand data, has the potential to inform strategic business decisions and maximize the value of investments made in the entertainment industry.

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