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How Demand Data Can Help Entertainment Executives Make Better Content Decisions: Insights from 'Tacoma Fd' in Australia

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Parrot Analytics Insights - September 2023

As an entertainment executive, demand data is a valuable tool you can use to make better-informed decisions regarding content valuation, acquisition, distribution, and programming. Looking at the demand data for "Tacoma Fd" in September 2023 in Australia, here are some ways you can leverage this data:

- Content Valuation: Content valuation is essential for any entertainment executive looking to make strategic decisions about content. Using demand data to assess the value of a TV series like "Tacoma Fd," you can determine how much it is worth to investors. "Tacoma Fd" has 11.7 times more demand than the average show in Australia, indicating that it is highly valuable to audiences in the country.
- Acquisition and Distribution: Demand data also helps entertainment executives make better acquisition and distribution decisions. The show "Tacoma Fd" has a higher demand than 99.5% of all comedy titles in Australia, indicating that it is a highly popular show in the country. Therefore, knowing that this show has global appeal and maintains its audience over time, you can make better decisions in which markets you want to distribute it or acquire similar titles.
- Programming: As a TV executive, programming decisions are crucial for the growth and success of your network or platform. By analyzing the demand data for "Tacoma Fd" over the last 30 days, you can see that demand has been increasing recently. This indicates that programming decisions that put this show front and center on your platform could help bring new subscribers and generate reduced churn. Comparing the performance of "Tacoma Fd" on a 1 year rolling basis versus the last 30 days also reveals that the show has increased popularity.
- Global Audience: One of the essential aspects of using demand data is that it can offer insights into the global popularity of a show. By examining the top 10 global markets where the show is most in-demand over the last 30 days, you can evaluate how well the show is performing in each market and see which markets it has yet to penetrate. With "Tacoma Fd," the United States is its top global market. The show achieved outstanding audience demand of 12.9x in the United States. This knowledge helps you know which markets to target for expansion or program acquisition.

In conclusion, demand data is a valuable tool for any entertainment executive to make informed decisions about content. By knowing the value of your catalog using demand data and understanding audience behavior, you can make better programming, content valuation, acquisition, and distribution decisions and thus reduce the risk of financial loss. "Tacoma Fd" is an example of why knowing your data can mean the difference between meaningful content decisions and wasted investment.

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