Entertainment executives across various roles can use demand data to make informed content, acquisition, distribution and programming decisions. The Beatles: Get Back, a documentary about the music group The Beatles, provides a good example of how an analysis of the show's demand data can be valuable in guiding decision-making.
Content valuation is an important aspect of decision making in the entertainment industry. Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. Executives can use content valuation to answer questions concerning how much a show is worth, how much of its value it derives from a specific star, and how much the content library is worth to a platform in the long run.
In the case of The Beatles: Get Back, we can see that the show garnered 2.8 times the audience demand of the average show in Australia over the last 30 days. This indicates healthy demand, with only 8.6% of all TV shows having this level of demand. Executives can use such insights to assess the value of a title. Furthermore, the fact that demand for the show has been increasing recently shows that it may be an acquisition-driving or churn-reducing title.
Platform-specific marginal revenue contribution can also be quantified using demand data. Using demand data, executives can estimate a specific title's Return on Investment (ROI) for any given platform and assess the title's ability to drive subscriptions and mitigate churn. They can use these insights to make more informed content and acquisition decisions.
Demand data also helps with subscriber acquisition and retention. Executives can identify which titles to buy to attract new subscribers and which titles to buy if they want to keep their current audience happy. With regards to the Beatles documentary, executives can see that audience demand for the show increased by 29.5% in Australia during December. This shows that the content is becoming more appealing to Australian audiences, which is valuable for executives when making decisions concerning distribution and programming.
Other insights that demand data can provide include optimal release strategy and pricing, competitive benchmarking, and pre-release marketing optimization. Once executives have a clear picture of their show's demand data, they can use this to inform their strategies and make more calculated decisions.
In the case of The Beatles: Get Back, the show's success is apparent across various countries, with demand for the show being outstanding in some regions such as the United Kingdom, Brazil, Italy, Canada, United States, France, China, and the Netherlands. This demand indicates that the show has a global appeal and can be used as a benchmark for other content.
In conclusion, audience demand data is increasingly critical for production companies, studios, TV networks, talent agencies, and other entities. By leveraging Parrot Analytics' content valuation system and demand data, executives can make more informed decisions, optimise their content, maximise their revenue and expand their business globally.
