As entertainment executives, it is crucial to use comprehensive metrics to make informed decisions. Demand data, such as the insights we have gleaned from analyzing "The Beatles: Get Back," can power content valuation, subscription acquisition and retention strategies, and help tailor marketing campaigns.
Through analyzing market demand data, executives can better understand the value of content. In the case of "The Beatles: Get Back," we can see that it has a good level of demand in Australia over the last 30 days, with 3.4 times the audience demand of the average show in the country. This is important for content valuation, as it shows that the show has a high demand compared to other titles, which can indicate a higher value for the content. Understanding the show's rank in the Australian market and where it sits relative to other titles can also provide insight into its relative value.
By looking at audience demand across multiple regions, executives can also gauge global interest and assess which regions would be most receptive to the content. "The Beatles: Get Back" has high demand not only in Australia but also in other countries, indicating its potential to drive international growth and potentially boosting its travelability as a result. Furthermore, understanding the show's longitudinal trend reveals that its demand has been increasing recently, making it even more attractive for acquisition.
To attract and retain subscribers, executives can use demand data to make programming and content distribution decisions. By considering the audience's taste affinity and trend, as well as the show's reach and momentum, executives can better understand how to optimize the programming mix and retain existing audiences while attracting new subscribers. In addition, executives can assess the show's franchisability and spin-off potential to identify new opportunities for content monetization.
Finally, demand data can help marketers tailor their campaigns, optimize release strategy and pricing and inform distribution strategies. As illustrated by "The Beatles: Get Back" case study, demand data provides a comprehensive view of the popularity and potential of a show, revealing engagement levels across different periods, countries and demographics. When the executive knows the target audience's preferred genre or elements of an existing show, they can safely bet on the success of new productions.
In conclusion, Parrot Analytics demand data has the ability to unlock better strategic decision-making for content-driven businesses. By incorporating our global demand insights into content valuation, programming, distribution, acquisition and marketing decisions, entertainment executives can make more informed and data-driven decisions, driving growth, maximizing profitability and satisfying customers.
