The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are multiple ways in which demand data for TV shows can inform content, acquisition, distribution, and programming decisions. Looking at the example of "The Capture," we can see how Parrot Analytics' demand data can be used to make more informed decisions.
Firstly, demand data can be used for content valuation. Using Parrot Analytics' content valuation system based on demand data, executives can determine how much a TV series or content library is worth, whether a title is a strategic asset for a streaming platform, and a baseline value of a title. In the case of "The Capture," its 4.6 times higher audience demand in Australia than the average show over the last 30 days, as well as its high demand percentile rank of 97.0 in the drama genre, suggest that it is a valuable piece of content.
Demand data can also be used for acquisition decisions. For instance, inquiring about a TV series' ability to drive subscriptions or mitigate churn, or identifying opportunities to acquire or produce certain types of content. Based on "The Capture's" top 10 global markets with the highest demand over the last 30 days, it becomes clear that the show is most popular in China, followed by the United Kingdom, and the demand in other countries is also good. This information can be useful in determining whether to acquire or produce a similar title, increase marketing in those markets or explore expanding to new ones.
The data on shows that have similar audience appeal to "The Capture" can be used in programming decisions. Knowing that fans of "The Capture" also like shows such as "Slow Horses," "True Detective," and "Foundation" can help with programming decisions or content bundling arrangements that will retain or attract subscribers.
Demand data can also inform distribution decisions such as deciding which platforms a TV show should be targeted for distribution. Using Australia as an example, the show's audience demand has been decreasing by 23.5% since the previous month, while it peaked in late March. Strategies to sustain or increase demand by targeting fans across different platforms can be created based on this demand data.
Finally, demand data can help with decision-making regarding pre-release marketing by examining trends in how demand for a show has evolved leading up to its premiere, in an effort to optimize marketing campaigns ahead of the premiere.
In conclusion, Parrot Analytics' demand data for TV shows can be used by entertainment executives in various decision-making processes. It provides essential metrics in content valuation, acquisition, distribution, programming, and pre-release marketing. With Parrot Analytics systems, executives have access to data-driven insights that will help them make informed decisions that promote the growth and longevity of their businesses.
The Capture's travelability to Australia in the last 30 days is 79%, which means that the audience demand for The Capture is 79% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Capture travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Capture is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Capture, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for The Capture in Australia. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.