The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data analytics to make informed decisions for content acquisition, distribution, and programming is highly beneficial. By examining the demand data for "The Chase (AU)" for the month of February 2024 in Australia, we can gain insights into how the demand for this TV series is evolving and what actions can be taken as a result.
Firstly, it's important to note that "The Chase (AU)" has a demand that is 3.0 times the average for TV series in Australia over the past 30 days. Further, it ranks higher than 97.3% of all reality titles in the country. These metrics are useful to evaluate the marketability and pricing of the show. By establishing a content valuation system based on demand data such as this, executives can accurately determine the dollar value contribution of any title to any platform in any region.
Secondly, by comparing the performance of "The Chase (AU)" over the last 30 days to its overall performance throughout the last year, we observe that the show's demand has increased by 31.0%. This evidence highlights that the show's popularity is increasing and is crucial when negotiating broadcast deals or acquisition costs.
Thirdly, the Parrot Pulse dimension scores for "The Chase (AU)" reveals areas where the show is lacking. Its poor travelability score suggests that the show has limited potential to attract an international audience. The poor longevity score means that audience demand is unlikely to be sustained over time. The poor momentum indicates that the growth of audience demand is slower than average, and the poor franchisability score suggests that there is limited spin-off potential for the series.
Finally, an examination of the top 10 global markets where "The Chase (AU)" is most in-demand over the last 30 days indicates that it outperforms the demand of the average TV show (1x) in each of these markets. This data enables executives to identify new opportunity markets where content distribution can be expanded.
This analysis of "The Chase (AU)" for the month of February 2024 in Australia demonstrates how executives can use demand data to make informed decisions related to content acquisition, distribution, and programming. By understanding factors such as trend changes in demand, the show’s current positioning in the market, and global demand data, executives can make the necessary decisions to improve content valuation and revenue streams.
This is The Chase (AU)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Chase (AU) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Seven Network‘s The Chase (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Seven Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chase (AU), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for The Chase (AU) in Australia. We provide our partners with valuable television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.