The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When it comes to making informed content, acquisition, distribution, or programming decisions, entertainment executives today have a new tool at their disposal – demand-based insights. At Parrot Analytics, we have made it our mission to turn this data into actionable insights to navigate the increasingly complex media landscape.
Let's take a closer look at how demand data can be utilized by entertainment executives by examining the case of "The Family Stallone" TV series for the month of March 2024 in Australia.
Firstly, content valuation, which is the economic valuation of content, can be calculated based on audience demand data. In the case of "The Family Stallone", with 9.2 times the audience demand of the average show in Australia over the last 30 days, demand for the show is outstanding. This suggests that the show has great value and is worth investing in - a good indication for content financing companies, TV production companies, studios, and OTT platforms.
Secondly, demand data can provide insights on content acquisition decisions. For example, assessment of the top 10 global markets for "The Family Stallone" over the last 30 days shows that the show has performed better than the average TV show in each of these markets, including the United States, the show's country of origin. With outstanding audience demand in these markets, distributors and OTT platforms should consider acquiring this content for these regions to gain a competitive edge and maximize potential revenue.
Thirdly, demand data can assist in programming and distribution decisions. For instance, the Parrot Pulse for "The Family Stallone" indicates that the show has outstanding momentum in Australia, where demand has been rising, and this has spiked at the end of March 2024. This insight is particularly helpful for TV networks and pay TV networks in planning their programming lineups.
Lastly, demand data can provide insights on franchisability and travelability, which are key factors considered by talent agencies when scouting out projects for their clients. In the case of "The Family Stallone", due to its poor franchisability and travelability scores, talent agencies should recommend their clients prioritize projects that offer greater potential for spin-off opportunities or that have more global appeal.
In conclusion, demand data plays a crucial role in making informed content, acquisition, distribution, or programming decisions and can be a game-changer in today's competitive media landscape. By examining data sets like the ones outlined for "The Family Stallone", entertainment executives can gain insights that support their strategic decision-making processes across various stages of their business operations.
The Family Stallone's travelability to Australia in the last 30 days is 89%, which means that the audience demand for The Family Stallone is 89% of the demand in its country of origin, United States. Click through to another market to discover how well The Family Stallone travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Family Stallone), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Family Stallone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Family Stallone, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for The Family Stallone in Australia. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.