Parrot Analytics' demand data is valuable to entertainment executives in their content, financing, acquisition, distribution, and programming decisions. The recent February 2024 run of “The First 48” in Australia is an excellent case to demonstrate this point.
The high audience demand for “The First 48” compared to the average show in Australia was outstanding over the past 30 days, indicating it is a highly popular show currently. This increased demand is essential for the study of content valuation, as executives can estimate how much a specific title is worth on their platform or streaming service. Demand data can help content owners negotiate deals and monetize their content efficiently.
Looking at “The First 48” globally, it is in the good forward momentum across six dimensions. Its worldwide audience demand across all platforms is good, and its travelability metric is okay. “The First 48” succeeded in maintaining excellent audience demand for an extended period of time, indicating that it is of high value for the network or the platform broadcasting it. Its momentum, the pace of growth, is likewise good. Its franchisability and reach metrics are also good, indicating that the show's brand has the potential to create spin-offs, and it has a wider appeal to a broader audience.
Comparing the last 30 days' data to the previous year demonstrates that “The First 48” has gained newer followers and seen renewed interest from fans. It also suggests that any investment in this series has the potential to pay off in future returns. Additionally, executives can use this information to compare the performance of the show in different territories and how these compare to its home market.
Knowing which markets and genre "The First 48" appeals to the most can help executives with their content acquisition and distribution promotion decisions. For instance, this content is outstanding in Australia, Canada, the United Kingdom, and the Netherlands. It suggests executives should prioritize these territories, and they can also have a more significant impact by tailoring promotions based on the associated view insights.
Finally, demand data provides valuable insights into how different shows perform in specific markets, allowing executives to harness these insights to refine and develop new content that caters to these preferences. The audience portrait of the show provides a better understanding of what different people like and what other shows they enjoy. Knowing this information can help executives make strategic programming decisions, acquire similar content, or even create a spin-off that caters to these preferences.
In conclusion, demand data is a valuable asset for executives in the entertainment industry to make more informed decisions in their programming, financing, acquisition, content valuation, and distribution strategy. Using Parrot Analytics' demand data, executives can break down the performance of any show for an informed analysis and use the insights to make actionable decisions.
