The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to understand how the demand data can be used to make more informed content, acquisition, distribution, and programming decisions. Using "The First 48" as an example, we can examine how demand data can provide valuable insights into the show's performance, audience preferences, and potential opportunities for growth.
One of the first things that demand data can help us with is content valuation. With an outstanding demand of 10.2 times the audience demand of the average show in Australia over the last 30 days, "The First 48" is highly valuable content. It is crucial to understand the show's potential contribution to any platform and the return on investment that it can bring. Demand data can help us estimate the impact of a specific title on driving subscriptions and mitigating churn. It can also help us predict the cannibalization of audiences if titles are available on multiple services.
By examining the top 10 global markets where "The First 48" is most in-demand over the last 30 days, we can gain a sense of where it is most popular and its spin-off potential. It's worth noting that the show outperforms the demand of the average TV show in each of these markets. Based on this demand data, we can conclude that the show has great spin-off potential.
Demand data can also be used to identify genre preferences in different local markets. For instance, "The First 48" ranks at the 99.7th percentile in the documentary genre in Australia in March. This data indicates that audiences have a high demand for documentaries in Australia, and it may be worth investing more in this genre to attract new subscribers.
In addition, we can gain insights into audience behavior by examining the show's related titles. Based on the shows that fans of "The First 48" also like, we can conclude that there is significant demand for reality TV shows like "Storage Wars," "Deadliest Catch," and "Swamp People." This data can be helpful when deciding on the type of content to produce or acquire because it provides valuable insights into audience preferences.
Demand can also tell us a lot about how well a title is holding up over time. For "The First 48," its longevity is outstanding. Additionally, its momentum, or the pace of growth, is also outstanding. This data is similar to the average demand on a rolling year basis, indicating that the show has maintained its popularity over time.
Finally, demand data can help with distribution decisions. Based on the 66% demand in its country of origin, the United States, we can make valuable decisions regarding international distribution. The demand in other regions can also be used to make critical decisions in content acquisition or licensing deals.
In conclusion, entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. In the case of "The First 48," demand data can provide valuable insights into content valuation, genre preferences, audience behavior, longevity, momentum, and distribution opportunities. These insights can help executives optimize their content strategy, increase engagement, and attract new subscribers to their platforms.
The First 48's travelability to Australia in the last 30 days is 58%, which means that the audience demand for The First 48 is 58% of the demand in its country of origin, United States. Click through to another market to discover how well The First 48 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s The First 48 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The First 48, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for The First 48 in Australia. We provide our partners with meaningful entertainment industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.