As an executive working in the entertainment industry, you need to take into account audience demand when making content, acquisition, distribution and programming decisions. Parrot Analytics’ demand data can help executives like you make more informed decisions. Let's take the example of "The Jojo & Bowbow Show Show" from Australia for the month of January 2024.
When looking at audience demand for the show, we see that "The Jojo & Bowbow Show Show" currently has 2.4 times the audience demand of the average show in Australia over the last 30 days, which is considered good. Only 8.6% of all TV shows have this level of demand. However, compared to its demand of 2.5 times the average over the last 90 days, demand for this show has been decreasing recently.
The rank of "The Jojo & Bowbow Show Show" in Australia dropped by 248 spots during January, which suggests that the show’s audience demand is decreasing in Australian territories. However, the show still ranks at the 96.9th percentile in the music genre in January. This means "The Jojo & Bowbow Show Show" has higher demand than 96.9% of all music titles in Australia.
When analyzing the audience’s reaction to the show, it is important to consider other titles that the fans of "The Jojo & Bowbow Show Show" might also be interested in. Furthermore, it is worth considering that the audience demand for the show has decreased in Australia by 28.6% during January. However, during late January, demand for the show spiked in Australia.
"The Jojo & Bowbow Show Show" has been assessed across six vital dimensions using the Parrot Pulse, which provides an independent measure of its global performance. Across all platforms worldwide, audience demand for the show is considered outstanding, whilst its travelability (international demand relative to its home market) is also good. The third dimension is longevity, measuring how well audience demand is maintained over time, which for the show is good. The momentum that the show has gained, or its pace of growth, is likewise considered outstanding. Moreover, the franchisability (the spin-off potential) and reach (the number of people expressing demand for a show) are both considered good for the show.
Using demand data, it is possible to compare the performance of "The Jojo & Bowbow Show Show" on a 1 year rolling basis versus the last 30 days. Interestingly, although the show peaked at 2.9 times the average demand over the course of the entire year, it only peaked at 2.8 times the average in the last 30 days, which represents a 2.2% increase. The show’s average demand on a rolling year basis was 2.0 times the average title compared to 2.4 times the title average for the last 30 days. This indicates that the show has increased in popularity.
By examining the top 10 global markets where "The Jojo & Bowbow Show Show" is in most demand over the last 30 days, we can find that the show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "The Jojo & Bowbow Show Show's" number one market globally. The show achieved an outstanding audience demand of 11.3 times in the United States, followed by India where demand is also considered outstanding. The show’s demand is considered outstanding in Pakistan and Nigeria, while the Philippines, the United Kingdom, Germany, and Egypt are all considered good markets for the show.
This information can help executives like you to make more informed content, acquisition, distribution and programming decisions. You can use this information to, for example, decide whether to renew a show or fund its second season, or to acquire the show for a specific market. Additionally, it can help you to better understand the show's current audience, how to market the show better, and the value of content on your platform. Overall, Parrot Analytics offers an economic valuation system powered by global content demand and supply, which helps executives to make data-driven decisions in the entertainment industry.
