The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing audience demand data can provide you with insights that can help you make informed decisions such as acquisition, distribution, and programming decision-making. "The Pacific" analysis in Australia for March 2024 can help you understand how demand data can influence your decision-making process.
Content valuation is based on audience demand data. Parrot Analytics content valuation system uses demand data to determine how much a TV series is worth and to what extent a title generates value for a platform in a given region. "The Pacific" has a demand 4.1 times higher than the average show in Australia over the past thirty days, indicating its value. Furthermore, the show's demand has been increasing recently, suggesting a promising trend.
Demand informs scalable concept testing. By examining audience demand for the top 10 global markets where "The Pacific" is most in-demand over the last 30 days, entertainment executives can use this data to gauge viewers' reactions to the show, and optimize their programming decisions based on the outcome. Designing suitable campaigns to appeal to the specific region's audiences will also be possible.
Demand data powers Parrot Analytics' content valuation system. Based on the analysis, the executives can estimate how much "The Pacific" is worth to their platform in Australia. They can also quantify the marginal revenue contribution of the show and compare it with similar series in the same genre. This information can help budget allocation, including content acquisition budgets by revealing the ROI expected from the series and how much should be spent on it.
Demand data informs the platform and network fit. By examining demand data trends for "The Pacific," executives can identify which platforms should be targeted for content distribution. With high demand data in the United States, it may suggest that the show will have tremendous value to local networks, cable guy, pay-TV operators, and OTT platforms based in the region and as such should be a priority in terms of distribution.
Demand data powers affinity analysis. Armed with information on other shows that fans of "The Pacific" are also likely to enjoy, executives can leverage such data to building their content strategy. Identifying content that appeals most to their audiences, judicious selection of content to acquire or produce, and partnering with the right talent or brand to expand their audience becomes more comfortable.
In conclusion, audience demand data is critical, and entertainment executives can use it to make informed decisions, from content valuation to distribution decisions or programming decisions. Analyzing the demand trend for “The Pacific” in March of 2024 in Australia can provide detailed insights on audience preferences, trends, and possible circle of competitors. Parrot Analytics provides a content valuation system powered by global demand data to help executives make informed decisions.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Pacific is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Pacific, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on May 10, 2024, 1:15 a.m. PST using global television demand datasets from Parrot Analytics for The Pacific in Australia. We provide our partners with deep television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.