The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data provided for "The Secret Genius Of Modern Life" in Australia during February 2024 can be useful in making various content decisions, acquisition decisions and distribution decisions.
One way to utilize demand data is content valuation. The Parrot Analytics content valuation system can be used to determine the monetary value of a show's demand, which allows executives to understand how much a particular show or library of content is worth to a platform or service. In this case, executives can use demand data on "The Secret Genius Of Modern Life" to assess the value of this show to their platform. For example, with demand that is 2.3 times the average show in Australia, they can expect this show to have a higher dollar value contribution to their platform than an average show.
Another way to utilize demand data is in making programming decisions. By comparing "The Secret Genius Of Modern Life" to other shows in its genre, executives can understand how well the show is performing and whether it meets the demand expectations of the audience. With a 97.6th percentile ranking in the documentary genre, "The Secret Genius Of Modern Life" has higher demand than 97.6% of all documentary titles in Australia, indicating that the content of the show is resonating well with audiences in this genre.
Demand data can also be useful in determining the show's level of appeal in different markets and regions. By examining the top 10 global markets where "The Secret Genius Of Modern Life" is most in-demand over the last 30 days, executives can gain insights into which markets are most interested in this show. For example, the show's demand in the United Kingdom is 2.5 times the demand average, which is the highest across all markets. This information can help executives to focus on specific regions for distribution of the show to maximize its global appeal.
Moreover, demand data can help executives make decisions around acquisition and investment opportunities. For instance, executives can use demand data to identify which shows have higher growth potential. From the demand data, "The Secret Genius Of Modern Life" exhibited a 49.5% increase in peak demand in the last 30 days compared to the 1-year rolling average, indicating an increased popularity which executives can consider as a potential investment opportunity.
Finally, demand data can help with marketing and promotional efforts. For example, by understanding the kind of shows that "The Secret Genius Of Modern Life" audiences are fans of, executives can tailor their marketing strategies to reach out to those audiences and acquire or retain subscribers. The demand data can also help with predicting future success, leading to better programming decisions, promotional tactics and distribution strategies.
Overall, through the use of demand data, executives in the entertainment industry can make more informed decisions related to content valuation, acquisition, programming, and distribution, leading to increased profitability and audience engagement.
The Secret Genius Of Modern Life's travelability to Australia in the last 30 days is 21%, which means that the audience demand for The Secret Genius Of Modern Life is 21% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Secret Genius Of Modern Life travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Secret Genius Of Modern Life.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Secret Genius Of Modern Life from partners like BBC Two.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. ) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Secret Genius Of Modern Life? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Secret Genius Of Modern Life. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Secret Genius Of Modern Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Secret Genius Of Modern Life, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Secret Genius Of Modern Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Secret Genius Of Modern Life, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for The Secret Genius Of Modern Life in Australia. We provide our partners with smart entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.