Content valuation uses demand data to determine the worth of a content piece, calculate the baseline value of a title, and assess a TV series' ability to drive subscriptions and mitigate churn. In this context, analyzing the audience demand for "The Shield," a popular police drama TV series, in Australia provides insights on how demand data is helpful for making content acquisition, distribution, and programming decisions.
The Parrot Analytics demand data reveals that "The Shield" is highly demanded in Australia, with 2.8 times more audience demand than the average show in the country over the last 30 days, indicating that the demand for the series is good. Moreover, the fact that only 8.6% of shows have this level of demand indicates that "The Shield" is one of the popular TV shows in Australia. Compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been increasing recently. This is a crucial metric to consider when making an acquisition or renewal decision— as the increase in demand indicates audience interest in the series.
Furthermore, examining the show's global performance through the Parrot Pulse, a dedicated Parrot Analytics scoring metric, found that "The Shield" has good travelability, meaning it has solid international demand relative to its home market, which is great news for content acquisition, distribution, and programming decisions. Additionally, in terms of longevity, this measure indicates how well audience demand is maintained over time, and for "The Shield," it is outstanding. The momentum, or the pace of the show's growth, is okay, and the show's reach, meaning the number of people expressing demand for a show, is good.
In addition, the study explores the insights gained by comparing the performance of "The Shield" on a 1-year rolling basis against the last 30 days of demand. The results reveal that "The Shield" has increased popularity in Australia over the past month. Although the demand peaked at 4.1 times the average over the previous year, it peaked at 3.6 times the average in the last 30 days, indicating a 13.4% growth compared to last year.
By examining the show's performance across the top 10 global markets where "The Shield" is most in-demand, we find good news, as the show has continued to outperform the demand of the average TV show (1x) in each of these markets. The US stands as the most in-demand market for "The Shield," with outstanding audience demand of 4.1x showing that the show is still popular among viewers.
In conclusion, Parrot Analytics' demand data provides insights on audience preferences, helping content creators, production companies, distributors, and broadcasters make informed decisions to cater to the audience's demand for popular shows like "The Shield." By analyzing a show's demand data, content creators or platform executives can determine how much to spend on content, assess the exclusive value of any show, understand under-monetized titles, and optimize marketing campaigns, among other valuable insight for making informed content decision.
