If you work at a TV network or production company, understanding demand data can help you make informed content and programming decisions that maximize audience engagement and minimize risk. Taking "The Shield" as an example, we can explore the ways in which analyzing demand data can add value to your strategic decision-making process.
Firstly, demand data can be used to determine the valuation of content. Parrot Analytics' content valuation system uses global demand data to estimate the dollar value of a title, its ability to help drive engagement across the catalog, its cannibalization potential, and its ability to drive subscriptions and mitigate churn. Viewing "The Shield"'s popularity in Australia, we can gauge that this show has good demand compared to the average show in Australia. Only 8.6% of TV shows have the same level of demand as "The Shield." Moreover, the content has increased in popularity recently, as seen by its demand changing from 3.5 times to 3.8 times in the last 90 days and a spike of 44.8% in February 2024.
Demand data can also provide insight into who the show appeals to and what other shows fans of a particular program are interested in, which can be valuable information for talent agents and networks alike. Viewing the top 10 global markets for "The Shield" worldwide, we find that the U.S. is its number one market. As for the second most demanded country for "The Shield", demand is good in Germany. Understanding the genres and shows that appeal to "The Shield" fans can guide content planning and programming decisions. In this case, seeing that other shows enjoyed by the show's fans include "The Mandalorian," "Rick and Morty," "The Sopranos," and "Better Call Saul" suggests that similar content may receive similar demand.
Demand data can also help with distribution decisions. The content's travelability score of good means it has the potential for global success. Australia has a demand of about 38% of the demand in the U.S., indicating there may be other markets where it would perform exceptionally well, such as Germany, Romania, Russia, Spain, Canada, Netherlands, and the United Kingdom.
Finally, momentum, longevity, reach, and franchisability can be assessed using demand data. A show's momentum score indicates how quickly demand for the content is increasing. The reach score indicates how many people are expressing demand for that show. Understanding a show's longevity score helps assess how well the audience demand is being maintained over time, and a show's franchisability measures its spin-off potential. For "The Shield", across these dimensions, the show received good marks, making it a valuable show for streaming platforms, TV networks, production companies, and other entities in the entertainment industry.
In conclusion, by using demand data effectively, content creators, distribution companies, and production companies can make strategic decisions that maximize audience engagement, minimize risk, and maximize the value of their content.
