The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for new ways to make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' demand data, you can gain valuable insights that can help inform these decisions. One example is the drama series "Vida" and its performance in Australia during January 2024.
Content Valuation: Content valuation uses demand data to answer questions such as, how much is my series worth, and how much of my series' value is being driven by demand for one of its stars? For "Vida," we can see that the show has six times the audience demand of the average show in Australia in the last 30 days, making it a good candidate for content valuation. Additionally, comparing the show's performance on a one-year rolling basis to the past 30 days reveals a 4.8% increase in peak demand within the last month, indicating an increase in popularity.
Acquisition Decisions: Demand data can help inform decisions concerning supply and demand. For example, what type(s) of content exhibit opportunities to acquire or produce? In the case of "Vida," the show has been performing well in Australia, with demand increasing recently and the show ranking at the 98.8th percentile in the family genre. Additionally, examining the top 10 global markets where "Vida" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets, providing insights to inform acquisition decisions.
Programming Decisions: Demand data can help identify the genres that are resonating most with your current audience, and the ones you should focus on to attract new subscribers to your SVOD service. For "Vida," we can see that the show is doing well in the family genre in Australia, ranking in the 98.8th percentile. Additionally, we can see that the show has performed well in other countries, including the United States, Nigeria, France, Canada, and Ghana, which could inform programming decisions about where to show the title and what marketing strategies to use in specific markets to target audiences.
Distribution Decisions: Demand data can inform decisions about which platforms to target for the distribution of your content. In the case of "Vida," the show has outstanding global audience demand across all platforms and excellent travelability in countries like Australia and the United States. By examining the top 10 global markets where "Vida" is most in-demand, we can determine where to focus distribution efforts to reach the most significant audience share.
In conclusion, by leveraging Parrot Analytics' demand data, you can make more informed content, acquisition, distribution, and programming decisions. The popularity of "Vida" in Australia demonstrates the importance of understanding the demand for your content to inform these strategic decisions.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vida), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Vida, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Vida is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vida, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Vida in Australia. We provide our partners with meaningful media industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.