The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are constantly seeking ways to make more informed content decisions, whether it be about a TV series or program, or a film. One powerful tool that can provide valuable insights is audience demand data. By considering the case of "Waco: The Aftermath," we can demonstrate how demand data can be used to inform content, acquisition and distribution decisions.
Firstly, one key way in which demand data can be used is to inform content valuation decisions. This is particularly relevant for TV executives who are looking to determine the value of a specific title, or an entire content library. For example, "Waco: The Aftermath" has a demand level of 2.3 times the average show in Australia over the last 30 days. This information can be used to determine the dollar value contribution of the show, and to compare it to other titles on the platform. Additionally, by examining the comparative demand of a series in different countries, content executives can get a better sense of the global value of their content.
Another way in which demand data can be used is to inform acquisition decisions. By examining the shows that fans of "Waco: The Aftermath" also like, we can identify potential acquisitions that may resonate with this same audience. For example, "Miracle Workers", "True Lies", "Domina", "Mayor Of Kingstown", "Full Circle", "Shining Vale", "Robot Chicken" and "The Real Housewives Of New York City" can be seen as titles that may have a similar audience profile to "Waco: The Aftermath" and therefore would have a high chance of success on the same platform.
Demand data can also be used to inform distribution decisions. By examining the top 10 global markets where "Waco: The Aftermath" is most in-demand over the last 30 days, we can see that audiences in the United States, Australia, Switzerland, Canada, Italy, China, Hong Kong SAR China, United Kingdom, and Germany are all interested in this show. This information can be used to inform distribution deals in these countries, or to prioritize marketing efforts in these regions in order to grow the show's audience.
Finally, demand data can be used to inform programming decisions. By examining the changes in demand for a show over different time periods, it is possible to identify trends in audience behavior and preferences. For example, we can see that demand for "Waco: The Aftermath" has been decreasing recently in Australia, but spiked in late February 2024. This information can be used to adjust programming schedules to better align with audience demand, or to adjust marketing campaigns to capitalize on peaks in interest.
By making use of demand data, entertainment executives can make more informed decisions across a range of strategic areas, from content valuation and acquisition to distribution and programming. In the case of "Waco: The Aftermath," demand data helped us get a better sense of the show's popularity, its target audience, and the markets in which it is most in-demand. This information can be used to better inform content decisions, driving higher returns and providing greater value to audiences.
Waco: The Aftermath's travelability to Australia in the last 30 days is 37%, which means that the audience demand for Waco: The Aftermath is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Waco: The Aftermath travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime Networks‘s Waco: The Aftermath is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime Networks and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Waco: The Aftermath, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Waco: The Aftermath in Australia. We provide our partners with valuable media industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.