The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For content executives, demand data can be an incredibly powerful tool for making informed decisions about content valuation, acquisition, distribution, and programming. Examining the case of "Will" in Australia during March 2024, we can see the many ways in which demand data can help executives make better-informed decisions.
One key question that demand data can help answer is: how much is my series worth? Through the Parrot Analytics content valuation system, executives can determine the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation is based on global content demand and supply, and can help executives calculate the ROI a specific title will bring for any given platform. By using Parrot Analytics' demand data, executives can also assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also inform decisions about supply and demand. Executives can use data to evaluate the types of content that exhibit growth potential and represent opportunities for acquisition or production. For example, they can use demand data to assess whether a TV series with high levels of audience demand in its home market might perform well with international audiences.
Additionally, demand data can help executives make informed decisions about programming. Executives can use data to assess the value of exclusivity, quantify the platform-specific marginal revenue contribution, and determine how a title drives engagement across the rest of the catalog. For example, through demand data, executives can estimate cannibalization of audiences if a title is available on multiple services.
Demand data can also help with subscriber acquisition and retention. To attract new subscribers, executives can use data to determine which titles are most likely to appeal to a wider group of people. To keep current subscribers happy, executives can use data to identify which titles should be acquired, ensuring that high-demand titles are included in the content library.
Overall, through the use of demand data, entertainment executives can make more informed decisions about content valuation, acquisition, and distribution, as well as programming decisions. By leveraging Parrot Analytics' demand data, executives can gain insights into the global performance and potential of their content, empowering them to make strategic decisions that will help drive the success of their business.
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Acquire the best shows from partners such as tnt to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Will), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Will, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Will is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Will in Australia. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.