Demand data can provide invaluable insights for entertainment executives when it comes to making strategic content decisions. We can take a closer look at the popular TV series "Young Sheldon" and see how demand data can help executives make informed decisions.
Content Valuation:
One of the key benefits of leveraging audience demand data is that it can help determine content valuation. Parrot Analytics' content valuation system is based on demand data, which allows entertainment executives to reveal the dollar value contribution of any title, to any platform, in any region. Through demand data, entertainment executives can estimate the value of a title, determine the ROI of a specific title, and even assess a TV series' ability to drive subscriptions and mitigate churn. According to Parrot analytics' audience demand data, "Young Sheldon" has a high demand in Australia, which can indicate its high value in this particular market.
Global IP Valuation:
Moreover, demand data can enable the valuation of IP globally. By determining the content that is most popular in a given market or on a global scale, entertainment executives can make data-driven decisions about how to allocate their resources. "Young Sheldon", for instance, has performed exceptionally in the United States and France, and the show's audience demand data show substantial growth in Australia as well as other countries, including Russia, Germany, Philippines, Canada, Netherlands, and China.
Optimal Release Strategy and Pricing:
Demand data also enables optimal release strategy and pricing decisions. For example, since the demand for "Young Sheldon" has been increasing recently in Australia and has outstandingly high demand in other countries, entertainment executives could potentially implement a release strategy to exploit this demand, such as a premiere in a certain region as a marketing strategy to create buzz about the show.
Competitive Benchmarking:
Demand data can also provide competitive benchmarks which would help understand how a show ranks within a particular market or genre. For instance, "Young Sheldon" achieved outstanding audience demand in the family genre, ranking in the 99.9th percentile in Australia over the last month. This indicates that "Young Sheldon" has higher demand than 99.9% of all family titles in Australia.
Subscriber Retention and Acquisition:
Demand data is also useful in subscriber retention and acquisition. Entertainment executives should identify the titles that the audience wants to watch to keep current subscribers happy and attract new markets. Since demand for "Young Sheldon" has been increasing in November, entertainment executives can potentially capitalize on this trend to retain current audience members and attract new subscribers to their platform.
In conclusion, audience demand data is a powerful tool for entertainment executives to make data-driven decisions. By leveraging audience demand data, executives can make informed content decisions, such as determining content valuation, developing a release strategy, or making optimal pricing decisions. Moreover, they can benchmark competitive titles and determine subscriber acquisition and retention strategies. The use of demand data increases certainty and improves strategic decision-making to achieve better outcomes.
