As a TV executive in an OTT or SVOD platform, the demand data for "Young Sheldon" can provide valuable insights that can be used to make informed decisions about content acquisition and programming. The demand for "Young Sheldon" in Australia is outstanding, with 18.5 times the audience demand of the average show in the country. This level of demand makes this show a strategic asset for any streaming platform operating in Australia.
Demand data can be used to answer some questions crucial to content valuation: What is the baseline value of a title? How is my series performing as an acquisition-driving or churn-reducing title? In this case, evaluation of "Young Sheldon" based on audience demand can reveal its dollar value contribution to a platform in Australia and across other global markets.
On the programming side, content valuation can determine how much to spend on content, how to estimate the cannibalization of audiences if a title is available on multiple services, and how to assess the value of exclusivity. Using audience demand data, it is possible to assess the ability of "Young Sheldon" to drive subscriptions and mitigate churn. This information can be used to make programming decisions and allocate resources better.
The performance of "Young Sheldon" in various markets is also a valuable piece of information that can assist TV executives in distribution decisions. The show is currently experiencing exceptional demand in the U.S, Canada, Germany, Netherlands, Philippines, South Africa, France and of course, Australia. This data highlights the global appeal of "Young Sheldon" beyond its country of origin. The show's outstanding travelability, franchiseability, and longevity also reveal its potential to expand beyond its current popularity.
Overall, demand data provides valuable insights into the performance of “Young Sheldon” in Australia and across the world, the current trends, and the potential of the series. Using this demand data, TV executives can estimate the dollar value contribution of the show to their platform, optimize the acquisition strategy, make informed programming decisions, and strategically allocate resources to maximize the show's potential.
