The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data for TV series such as "Andor" can help entertainment executives make more informed content, acquisition, distribution, and programming decisions, in several ways. Firstly, understanding the show's performance in specific markets – in this case, Brazil – provides valuable insight into its potential audience reach and engagement and can inform distribution and programming decisions. For example, "Andor" has a high level of demand in Brazil, which suggests that it could be worth investing in marketing the series to Brazilian audiences and potentially making it available on platforms in Brazil.
Secondly, demand data can aid content valuation by revealing the dollar value contribution of a title to any platform in any region. By using demand data, entertainment executives can estimate the ROI a specific title will bring for any given platform, as well as assess a TV series' ability to drive subscriptions and mitigate subscriber churn. In the case of "Andor", the show's exceptional worldwide audience demand across all platforms suggests it could significantly contribute to a platform's value – information that executives could use when negotiating content valuation deals.
Thirdly, demand data enables effective competitive benchmarking, helping executives compare the performance of titles against other shows available in the market, as well as analyze the impact of marketing campaigns. In this regard, the data shows that "Andor" performs outstandingly in Brazil, ranking at the 99.2nd percentile in the drama genre. However, it is essential to note that its rank slipped by 42 spots during March in Brazil, and audience demand decreased by 3.6%. This information can inform executives on potential areas for improvement, such as better marketing campaigns in Brazil, to optimize the show's performance and maintain its momentum across markets.
Fourthly, demand data helps identify new opportunity markets for content distribution and quantify the audience's growing demand for specific titles. In this case, we see that demand for "Andor" spiked in late March 2024 in Brazil, which suggests that executives could consider allocating more resources to promoting the series in that market or exploring new partnership opportunities.
Finally, demand data can aid executives' decisions concerning supply and demand by identifying which types of content exhibit an opportunity to acquire or produce and which will best appeal to target audiences. For example, we can see that fan-favorite shows such as "Ahsoka," "Obi-wan Kenobi," and "Star Wars: The Bad Batch" are among titles that Andor's fans also like, providing useful information for executives when deciding on new content acquisitions or productions.
In conclusion, the case of "Andor" in Brazil highlights the critical role of demand data in helping entertainment executives make informed content, acquisition, distribution, and programming decisions. By examining demand data for a specific title such as "Andor," executives can have a clearer understanding of its potential audience reach, popularity, and performance in specific markets. This knowledge, in turn, can inform vital decisions related to content valuation, competitive benchmarking, audience acquisition and retention, marketing campaign optimization, and more.
Andor's travelability to Brazil in the last 30 days is 61%, which means that the audience demand for Andor is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Andor in Brazil. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.