The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how vital it is to make informed and data-driven decisions, especially when it comes to content strategy, distribution, and acquisition. Demand data can aid you in making those crucial content decisions. An example of how to use demand data is on "Castlevania: Nocturne" during the month of February 2024 in Brazil.
One way executives can use demand data is through content valuation. With this data, you can assess the worth of a specific title in any region, as Parrot Analytics uses global content demand and supply to determine a title's economic value. For instance, "Castlevania: Nocturne" has done well in Brazil, achieving 6.4 times the average TV show in the country. Knowing this information, executives can make more informed decisions about investing more or less in particular content based on their market value.
Executives can also use audience demand data to investigate a show's potential and understand how it stacks up against the competition and other titles' performance, which prevents overspending or underinvestment in content. For example, when compared to the previous 90 days, the demand for "Castlevania: Nocturne" decreased soon, giving the executive a clear picture of the show's momentum, which helps determine marketing and release strategies.
Moreover, executives can use demand data to understand which markets the show is doing well, and in which markets, it has scope to grow, highlighting potential expansion opportunities. For "Castlevania: Nocturne," it is most in-demand in Russia, with an outstanding demand of 7.5x and has good demand in the other countries during February 2024. Through this data, executives can determine which channels to target and segment the audience and how to tap into that demand in markets where their content is comparatively less popular.
Executives can also use audience data to better understand their customers, their taste preferences, and areas of genre or content type under-supplied on their platform. Knowing which shows fans of "Castlevania: Nocturne" typically enjoy, such as "Rick And Morty" and "The Witcher," can help in suggesting them personalised content recommendations based on their established taste clusters.
In conclusion, with access to demand data from Parrot Analytics, entertainment executives can make informed and data-driven decisions about content valuation, acquisition, distribution, and content strategy. Furthermore, the demand for individual programmes offers invaluable insights into audience preferences and behaviour, and executives can use this knowledge to their advantage when deciding what content to invest in next.
Castlevania: Nocturne's travelability to Brazil in the last 30 days is 103%, which means that the audience demand for Castlevania: Nocturne is 103% of the demand in its country of origin, United States. Click through to another market to discover how well Castlevania: Nocturne travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Castlevania: Nocturne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Castlevania: Nocturne, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Castlevania: Nocturne in Brazil. We provide our partners with essential SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.