The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment professional looking to make data-driven decisions for your content strategy? There’s no denying that the TV industry is constantly evolving, and this means that a traditional ratings-based approach is no longer adequate. That’s where demand data comes in. Take, for example, the show “Cunk On Earth,” which premiered in September 2022 and ended the following year. Here’s a look at how demand data can be used to inform key decisions around content acquisition, distribution, programming, and valuation:
Content Valuation:
- How much is “Cunk on Earth” worth? Using demand data, you can determine a show's worth and assess its economic value to any platform globally.
- How much of the show’s value is being driven by demand for stars or other elements of the show? You can use demand data to understand the value of different components of a TV series to a streaming platform.
Acquisition and Distribution:
- Should we acquire “Cunk on Earth” for our platform? Comparing the show's demand during its peak and on a rolling year basis will give insight into its popularity and how it can perform on other platforms.
- What are the top 10 global markets where “Cunk on Earth” is most in-demand? By examining demand data in various markets, you can better determine which territories to target for content distribution.
- How valuable is “Cunk on Earth” to another streaming platform? Valuing the show using demand data can inform potential distribution deals.
Programming:
- Is “Cunk on Earth” popular among our target audience? By evaluating demand data, you can gauge how well a show will perform on your platform and which shows to recommend to your subscribers.
- How effective is our marketing campaign around “Cunk on Earth?” Measuring the show's demand momentum and response to marketing can give insight into the effectiveness of a promotional strategy.
- What is the best release strategy for the show? Comparing demand data over a period and examining peaks and troughs can give insight into when to release a show and how often new episodes can air.
Using demand data provides info to make strategic decisions around content and property investment. For example, the show “Cunk on Earth” has global audience demand that provides a broad understanding of its reception in different markets. The show is doing particularly well in Canada, China, United Kingdom, Spain, Netherlands, Russia, Switzerland, and the United States. Also, analyzing the show's audience against competitors, audiences and popular IP, can help to determine whether a title has spin-off or franchising potential. You can determine whether the audience is broad and whether the property could be monetized via related or spin-off content.
In conclusion, demand data enables entertainment professionals to access numerous critical insights to make decisions about investing in content, programming, and distribution. The insights that can be drawn from demand data can ultimately lead to more informed choices, furthering the potential for success in a hyper-competitive industry.
Cunk On Earth's travelability to Brazil in the last 30 days is 172%, which means that the audience demand for Cunk On Earth is 172% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Cunk On Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Cunk On Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cunk On Earth, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Cunk On Earth in Brazil. We provide our partners with smart television series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.