The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how to make more informed decisions about content acquisition and distribution. Using demand data and insights can help you make data-driven decisions and identify trends that can help you make more informed and profitable decisions.
One way to use demand data is by measuring content valuation. For example, let's take a closer look at "Dead Mount Death Play" in Brazil during January 2024. With 2.9 times the audience demand of the average show in Brazil, demand for "Dead Mount Death Play" is good. By using demand data to measure content valuation, you can start to understand the dollar value contribution of any title to any platform in any region.
Another way to use demand data is by examining the show's performance in different markets. For example, "Dead Mount Death Play" outperforms the demand of the average TV show in all 10 of its top global markets over the last 30 days. This information can help you understand the popularity of the show in different regions and make more informed decisions about distribution and licensing.
Demand data can also provide valuable insights into audience preferences and trends. For example, "Dead Mount Death Play" fans also enjoy shows like "The Dragon Prince" and "The Wheel of Time." This information can help you identify other shows to consider for acquisition or distribution that appeal to similar audiences.
Additionally, demand data can provide insights into the effectiveness of marketing campaigns and the sustainability of a show's audience interests over time. For "Dead Mount Death Play," demand has been decreasing in Brazil recently. However, demand spiked in late January 2024, indicating that there may have been an event or campaign that generated increased interest in the show.
In conclusion, demand data can be incredibly valuable for entertainment executives, providing insights into content valuation, audience trends, distribution and licensing decisions, and marketing effectiveness. By using demand data to inform decisions, you can make more informed, data-driven choices and maximize the potential value of your content.
Dead Mount Death Play (デッドマウント・デスプレイ)'s travelability to Brazil in the last 30 days is 207%, which means that the audience demand for Dead Mount Death Play (デッドマウント・デスプレイ) is 207% of the demand in its country of origin, Japan. Click through to another market to discover how well Dead Mount Death Play (デッドマウント・デスプレイ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Dead Mount Death Play (デッドマウント・デスプレイ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dead Mount Death Play (デッドマウント・デスプレイ), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Dead Mount Death Play (デッドマウント・デスプレイ) in Brazil. We provide our partners with deep television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.