The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are consistently looking for ways to make more informed decisions related to content valuation, acquisition, distribution, and programming. This is where demand data comes into play, and the example of "Drops Of God" in Brazil during the month of March 2024 helps to illustrate just how powerful this data can be.
For instance, by using demand data, you can quantify the platform-specific marginal revenue contribution and how a particular title drives engagement across the rest of the catalog. You can also use this data to calculate the ROI a specific title will bring for any given platform, as well as assess a TV series' ability to drive subscriptions and mitigate churn.
One of the most significant aspects of demand data is how it can be used for content valuation. In the case of "Drops Of God," we can see how this show performs compared to the average TV show in Brazil over the last 30 days. With 3.9 times the audience demand of the average show, "Drops Of God" has a high value in terms of content valuation. Additionally, only 8.6% of all TV shows have this level of demand, further proving its significant value.
But demand data can also be used for a range of other important decisions, such as acquisition and programming. For example, by examining the top 10 global markets where "Drops Of God" is most in-demand over the last 30 days, we can see that this show outperforms the demand of the average TV show in each of these markets. This data can be used to help determine which platforms to target for distribution, which content should be acquired to increase engagement and retain customers, and which titles should be considered to drive subscriptions or mitigate churn.
Demand data also provides insights into audience preferences, which can be used to inform scalable concept testing, pre-release marketing, and franchise or spin-off potential. By examining the shows that fans of "Drops Of God" enjoy, such as "Rick and Morty," "Atlanta," and "Raised By Wolves," you can glean insights into the common characteristics that appeal to audiences. This data can be used to help shape future content and marketing strategies to attract new subscribers to a platform.
Furthermore, demand data helps with decisions concerning supply and demand, allowing entertainment executives to determine which types of content exhibit opportunity to acquire or produce. By identifying the most popular genres in a local market, this data can inform optimal release strategies and pricing.
In conclusion, demand data provides powerful insights that enable entertainment executives to make more informed content valuation, acquisition, distribution, and programming decisions. By leveraging this data for strategic planning, platforms and networks can work to increase their global appeal, retain subscribers and acquire new ones, and ultimately drive revenue growth over time.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Drops Of God (神の雫) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Drops Of God (神の雫), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Drops Of God (神の雫) in Brazil. We provide our partners with essential TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.