The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make more informed content, acquisition, distribution, or programming decisions can provide you with valuable insights and a competitive edge. Analyzing the performance of "Ex On The Beach (De Férias Com O Ex)" for the month of March 2024 in Brazil reveals how demand data can be leveraged to help executives in their decision-making process.
One of the key benefits of demand data is content valuation. Based on this data, entertainment executives can determine how much a show is worth, its baseline value, and how it contributes to a platform's revenue. "Ex On The Beach (De Férias Com O Ex)" has 14.7 times the audience demand of an average show in Brazil over the last 30 days, indicating its outstanding value.
Demand data can also inform decisions on acquiring or producing content. "Ex On The Beach (De Férias Com O Ex)" has exceptional demand levels for a reality show, indicating that it exhibits an opportunity for acquisition or production. Additionally, examining the show's top 10 global markets where it is most in-demand reveals that Brazil, where "Ex On The Beach (De Férias Com O Ex)" achieved outstanding audience demand of 2.6x, and Portugal, where demand is good, are potential markets to further expand into.
Entertainment professionals can also use demand data to optimize their release strategy and pricing for a show. By monitoring demand spikes and trends, they can time their distribution more effectively, which could positively impact their overall revenue.
Another way that demand data can help executives is by informing their pre-release marketing strategy. Based on "Ex On The Beach (De Férias Com O Ex)" data, executives could optimize their marketing campaign ahead of a new season or premiere to capitalize on the audience's excitement and increase demand.
Finally, executives can also use demand data to monitor how well a show is holding up over time. "Ex On The Beach (De Férias Com O Ex)" has maintained okay longevity; however, using demand data, executives can track its sustained demand and identify appropriate marketing strategies accordingly.
In conclusion, using demand data is invaluable to make informed decisions about programming, distribution, content acquisition, and marketing. By examining the performance of "Ex On The Beach (De Férias Com O Ex)" in Brazil, this case study serves as an example of how demand data can help executives make strategic decisions that positively impact their business and revenue.
This is Ex On The Beach (De Férias Com O Ex)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ex On The Beach (De Férias Com O Ex) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV Brasil and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ex On The Beach (De Férias Com O Ex), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Ex On The Beach (De Férias Com O Ex) in Brazil. We provide our partners with far-reaching content expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.