The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions about content acquisition or distribution, demand data can provide valuable insights into a TV series' performance and potential success. For example, by analyzing the demand data for "Felizes Para Sempre?" in Brazil during March 2024, executives can make more informed decisions about whether to acquire or distribute the show.
The demand for "Felizes Para Sempre?" in Brazil during March 2024 is good, with 2.5 times the audience demand of the average show in Brazil over the last 30 days. This indicates that the show is performing well in Brazil and has a strong fan base. However, it's worth noting that demand for the show has been decreasing recently, indicating that its popularity may be waning.
Executives can also use demand data to compare the performance of "Felizes Para Sempre?" with other TV shows in the same genre. In March 2024, the show ranks at the 97.0th percentile in the romance genre in Brazil, indicating that it has higher demand than 97.0% of all romance titles in Brazil. This information can help executives make informed decisions about how to position the show and which other romance titles to acquire for their platform.
Demand data can also provide insights into a show's potential for international success. In the case of "Felizes Para Sempre?", the show's travelability score is poor, indicating that it may not have strong international demand. However, executives can use demand data to identify the top 10 global markets where the show is most in-demand and tailor their distribution strategy accordingly. For example, Brazil is "Felizes Para Sempre?"'s number one market globally, with good audience demand of 0.4x. Executives can use this information to focus their marketing efforts and distribution strategy on Brazil.
Finally, executives can use demand data to assess a show's potential longevity and franchise potential. In the case of "Felizes Para Sempre?", these scores are poor, indicating that the show may not have a strong franchise potential and its audience demand may not be maintained over time. However, by comparing the show's performance on a rolling year basis with its performance over the last 30 days, executives can identify trends and make informed decisions about the show's potential for future success.
In summary, demand data can be a valuable tool for entertainment executives looking to make informed content acquisition or distribution decisions. By analyzing the demand data for "Felizes Para Sempre?" in Brazil during March 2024, executives can gain insights into the show's potential for success, its genre performance, international demand, and franchise potential. These insights can help executives make informed decisions and optimize their content strategy.
This is Felizes Para Sempre?'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Felizes Para Sempre? travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Felizes Para Sempre?, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Felizes Para Sempre? in Brazil. We provide our partners with valuable SVOD analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.