The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in using demand data to make informed content decisions, especially when it comes to content valuation. Using "Fire Country" as an example, we can see how demand data can help you make more informed decisions on content acquisition, distribution and programming.
Content valuation uses demand data to answer fundamental questions with regards to how much a series is worth, how much value is driven by demand for stars, what the baseline value of a title is, how it performs as an acquisition driving or churn reducing title, how to estimate cannibalization of audiences if content is available on multiple services and more. Using demand data, "Fire Country" could be valued for acquisition purposes, particularly in Brazil and other markets where the series is popular, to determine its worth to a potential buyer.
One key benefit of demand data is that it enables global IP valuation, which is valuable information for content distributors. Demand insights can help you to identify what genre is in demand in your local market or to identify content that has potential for global appeal. In the case of "Fire Country", we can see that the show is very popular in several other countries such as the United States, the United Kingdom, Australia, Germany, Canada, South Africa, Netherlands, Romania and Sweden. Distributors can use this comprehensive data to evaluate whether a particular content has potential to become a successful franchise or a spin-off.
Another way to utilize demand data is to identify taste clusters. For instance, the fans of "Fire Country" may also enjoy other crime dramas such as "FBI : Most Wanted", "S.W.A.T.", "Chicago P.D.", "Chicago Med", "FBI: International", "Quantum Leap", "FBI", "NCIS" and "Law & Order: Special Victims Unit". This information can be used to inform content acquisition, programming decisions or even partnering with talent and brands that appeal to the target audience.
Demand data can also show how effective marketing campaigns are, how much a show has grown in popularity since its premiere, how it holds up against other shows and how it's able to acquire new subscribers for a platform. In the case of "Fire Country", we can see that its momentum in Brazil is outstanding, with a significant increase in demand in late February 2024.
Finally, demand data can help you to make decisions with regards to supply and demand, such as identifying which types of content exhibit opportunity to acquire or produce, or helping to optimize release strategy and pricing.
In summary, using demand data, entertainment executives can make informed content decisions, better understand the value of their IP, identify opportunities and make decisions on content acquisition, distribution and programming. By examining the comprehensive data that tools like Parrot Analytics provide, executives can gain a competitive edge in an ever-evolving entertainment industry.
Fire Country's travelability to Brazil in the last 30 days is 74%, which means that the audience demand for Fire Country is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Fire Country travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Fire Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fire Country, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Fire Country in Brazil. We provide our partners with meaningful media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.