The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform, the demand data of "Fullmetal Alchemist: Brotherhood" in Brazil in March 2024 can help you make more informed acquisition and distribution decisions. The show has 2.4 times the audience demand of the average show in Brazil and its demand has been increasing recently, indicating that it could be a valuable addition to your content library. The show has also been climbing up the ranks, moving up by 976 spots during March in Brazil, which suggests it has a growing audience.
Additionally, demand data shows that the show has higher than average demand for the comedy genre in Brazil, ranking at the 95.5th percentile. You can use this data to determine which genres are resonating with your current audience and acquire or create content that caters to these genres.
Knowing that the audience for "Fullmetal Alchemist: Brotherhood" in Brazil increased by 86.1% in March, you can use this information to optimize the release strategy for the show or to promote a particular aspect of it. The spike in demand during late March 2024, for example, could be linked to a specific promotion or advertising campaign.
Another aspect you can look at is the show's Parrot Pulse, which provides an independent measure of its global performance across six dimensions. "Fullmetal Alchemist: Brotherhood" has outstanding worldwide audience demand across all platforms and good travelability, meaning it has some international demand relative to its home market. Its longevity is exceptional, which means its audience demand is maintained over time. You can use this data to estimate the show's future value, which can be helpful if you're making content financing or content distribution decisions.
The show's momentum or pace of growth is good, and its franchisability (spin-off potential) is also good. You can use this data to develop plans to further monetize the IP for the show through spin-offs or franchises. The show's reach or the number of people expressing demand for it, is okay, which means that it has a dedicated but small fandom that can be amplified with effective marketing.
By examining the top 10 global markets where "Fullmetal Alchemist: Brotherhood" is most in-demand over the last 30 days, you can have insights on its performance in each of these markets. For example, China is the show's number one market globally, and the show achieved outstanding audience demand of 7.8x in China. You can use this information to determine which markets have the most potential for the show and allocate resources to those markets accordingly.
Finally, demand data also helps in content valuation. By revealing the dollar value contribution of any title and how it drives engagement across the rest of the catalog, the Parrot Analytics content valuation system can help you determine how much to spend on content and calculate the ROI that a specific title will bring for any given platform.
Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST)'s travelability to Brazil in the last 30 days is 87%, which means that the audience demand for Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST) is 87% of the demand in its country of origin, Japan. Click through to another market to discover how well Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST) travels internationally.
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Acquire the best shows from partners such as tbs to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Fullmetal Alchemist: Brotherhood (鋼の錬金術師 FULLMETAL ALCHEMIST) in Brazil. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.
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