Demand data, such as that provided by Parrot Analytics, can help entertainment executives make more informed content decisions. Based on the analysis of "Gabby's Dollhouse" for the month of December 2023 in Brazil, here are some potential use cases for demand data:
1. Content Valuation: Parrot Analytics' content valuation system uses demand data to calculate the economic value of a title. With "Gabby's Dollhouse" having 12.4 times the audience demand of the average show in Brazil over the last 30 days and moving up in its rank by 102 spots in December, it is clear that the show is a valuable asset. This data can help executives determine how to allocate funds and resources towards the acquisition, distribution, or production of the show.
2. Programming Decisions: By analyzing the demand for "Gabby's Dollhouse" in Brazil, executives can determine why the show is popular and what it has in common with other popular shows in the market, such as "Rick and Morty", "Taskmaster" and "The Venture Bros.". Additionally, the increase in audience demand for the show in Brazil during December indicates that the programming schedule for that month was successful. To increase engagement and retain audiences, executives can incorporate the factors behind "Gabby's Dollhouse"'s success into programming strategies.
3. Distribution Decisions: With "Gabby's Dollhouse" having higher demand than 99.4% of all comedy titles in Brazil and outperforming the demand of the average TV show in each of its top 10 global markets, executives can utilize this data to determine which markets to target for distribution of the show. Understanding the show's global demand also enables executives to pinpoint additional opportunities for monetization, such as international licensing deals or licensing spin-offs.
4. Acquisition Decisions: Based on the analysis of the show's demand in Brazil, the show's recent increase in popularity, and its continued strong performance globally, executives can conclude that "Gabby's Dollhouse" is a valuable asset. Utilizing demand data during the acquisition process can provide executives with a clear understanding of the potential value the show will bring to the platform – including subscriber growth or mitigating churn rates – in any given market.
5. Discoverability: Knowing that "Gabby's Dollhouse" has widespread demand can help executives optimize how they present the show to its target audience. They can incorporate the show into their recommendations system, featuring it prominently in their user experience, and ensuring it is front and center during any promotional campaigns of the platform.
In summary, by using demand data, executives in the entertainment industry can make better-informed decisions about programming, acquisition, distribution, and content valuation. Parrot Analytics' demand data analysis of "Gabby's Dollhouse" showcases how demand data can be utilized to provide insights into audience behavior and patterns, potentially resulting in more strategic business decisions.
