As an entertainment executive, there are several ways that you can use demand data to help make more informed content decisions for your platform, programming, financing, acquisition, or distribution.
First and foremost, demand data can inform content valuation by revealing the dollar value contribution of any title to any platform in any region. For instance, in the case of "Gabby's Dollhouse," the show has demonstrated outstanding audience demand in Brazil over the last 30 days, with 10.8 times the audience demand of the average show in the country. With this information, you can quantify the platform-specific marginal revenue contribution of the show and assess its ability to drive subscriptions and mitigate churn. Additionally, you can use demand data to determine how much to spend on content, how to optimize release strategy and pricing, and how to find new opportunity markets for content distribution.
Demand data can also help you with decisions concerning supply and demand. For instance, by examining the top 10 global markets where "Gabby's Dollhouse" is most in-demand, you can identify which type(s) of content exhibit opportunity to acquire or produce. Furthermore, demand data can help you with subscriber acquisition by revealing which titles will attract new subscribers to your platform, and subscriber retention by identifying which titles should be purchased to keep your current audience happy.
By leveraging demand data, you can also optimize your overall content strategy across all dimensions of performance. For instance, the Parrot Pulse for "Gabby's Dollhouse" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. With this information, you can assess the show's appeal across different global markets and optimize your marketing campaign ahead of its premiere.
Finally, demand data can inform content decisions by answering specific questions related to a particular title. For instance, with "Gabby's Dollhouse," you can use demand data to assess its value to another streaming platform, uncover under-monetized titles, quantify taste clusters, and power affinity analysis to help you select the best talent or brand to partner with to expand your audience.
In conclusion, demand data is a powerful tool that can help you make more informed content decisions and ultimately optimize your overall content strategy. By leveraging demand data to answer key questions related to content valuation, supply and demand, subscriber acquisition and retention, content strategy optimization, and specific titles, you can make more strategic and impactful decisions for your platform, programming, financing, acquisition, or distribution.
