The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Do you want to know how demand data can help you make more informed content decisions and better understand the performance of your content? Let's take "Gênesis" as an example. When analyzing the show's performance in Brazil in March 2024, demand data reveals key insights that can inform content acquisition and distribution decisions.
Firstly, "Gênesis" had 3.4 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand levels. With only 8.6% of all TV shows reaching this level of demand in Brazil, it is clear the show is performing well. Additionally, "Gênesis" ranks at the 96.4th percentile in the drama genre, indicating higher demand than 96.4% of all drama titles in Brazil.
While audience demand for the show decreased by 37.9% in Brazil during March, Parrot Analytics provides independent measures of performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Comparing the performance of the show on a rolling year basis versus the last 30 days reveals interesting insights; while its average demand on a rolling year basis was 2.4 times the average title, demand for the show increased to 3.4 times the title average in the last 30 days, indicating increased popularity.
Furthermore, by examining the top 10 global markets where "Gênesis" is most in-demand, we can understand its performance compared to the average TV show. "Gênesis" outperforms the demand of the average TV show (1x) in each of its top 10 markets - this information is crucial when considering the show's potential for international distribution.
Finally, demand data can inform decisions about content valuation. Using Parrot Analytics' content valuation system based on demand data, it is possible to reveal the dollar value contribution of "Gênesis" to any platform in any region. This system can assess the show's ability to drive subscriptions and mitigate churn, calculate the ROI a specific title will bring for any given platform, and value the content of an entire library.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content acquisition, distribution, and programming decisions, as well as understand the content's value. By analyzing the demand data for "Gênesis" in Brazil and around the world, you can gain valuable insights to help evaluate a show's success and potential.
This is Gênesis's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Gênesis travels internationally.
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Acquire the best shows from partners such as RecordTV to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gênesis), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as RecordTV by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Gênesis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gênesis, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Gênesis in Brazil. We provide our partners with far-reaching OTT insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.