The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data on "Goosebumps" to make more informed content decisions. The data on the demand for "Goosebumps" is particularly valuable in content valuation, helping you determine how much the series is worth to your platform or network. Here are some of the questions that can be answered with demand data on "Goosebumps":
1. What is the value of the "Goosebumps" content library to your platform over time?
By leveraging the demand data for "Goosebumps" and estimating its longevity, you can assess the value of the content library for your platform. In January 2024, "Goosebumps" has good demand in Brazil, which means that it has the potential to perform well as an acquisition-driving or churn-reducing title.
2. Does the "Goosebumps" content fit the taste clusters of your current audience?
By examining the affinity analysis of the "Goosebumps" audience in Brazil, you can learn more about the taste clusters of your current audience, and how well the content of "Goosebumps" fits in with these taste clusters.
3. What type of content exhibits the opportunity for acquisition or production?
By looking at the related titles with "Goosebumps," such as "Static Shock," "We Bare Bears," and "The Owl House," you can discover similar, trending titles in Brazil that exhibit an opportunity for acquisition or production.
4. How effective would a marketing campaign around the show be pre or post-premiere?
The momentum data on "Goosebumps" indicating that the pace of growth is good can help answer this question. Additionally, you can use the past marketing campaign statistics and related data to optimize future marketing strategies.
5. What is the optimal release strategy for "Goosebumps"?
With its good demand in Brazil and the spike in audience demand for the show in late January 2024, demand data can help to determine the best release strategy for "Goosebumps." For example, strategically releasing content around seasonal holidays or peak viewing periods may drive even more demand and boost the series' commercial value.
6. Where in the world is "Goosebumps" in-demand?
By examining the top 10 global markets where "Goosebumps" is most in-demand, you can determine where to target the show for distribution and marketing efforts.
In conclusion, the demand data on "Goosebumps" can provide you with valuable insights into how to make informed content, acquisition, distribution, and programming decisions. You can use this data to assess the value of the series, optimize marketing strategies, and better understand audience taste clusters.
Goosebumps's travelability to Brazil in the last 30 days is 24%, which means that the audience demand for Goosebumps is 24% of the demand in its country of origin, Canada. Click through to another market to discover how well Goosebumps travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goosebumps, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Goosebumps in Brazil. We provide our partners with deep television workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.