The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the information provided by demand data can significantly help you make more informed content decisions and improve your programming strategy. The insights provided by demand data can allow you to make better acquisition, distribution and content decisions by taking into account the tastes and preferences of your audience.
In the case of "Jornal Da Band", the demand data reveals some interesting insights, that can help in making programming decisions. The show has good demand in Brazil, and it is ranked at the 94.3rd percentile in the news genre in March, which indicates that the show has higher demand than 94.3% of all news titles in Brazil. However, the demand for the show has been decreasing recently, as indicated by the decreasing demand trend.
Further analysis of "Jornal Da Band" on a global scale shows that its travelability and franchisability are poor, indicating that the show has a limited international appeal and spinoff potential. Its momentum and reach are also poor, indicating that the show may not be able to attract new subscribers or maintain its current audience. On the other hand, the show's longevity is good, meaning that the audience demand has been maintained over time.
Using demand data, you can also examine the show's performance on a rolling year basis, as this can shed light on whether the show's popularity is increasing or decreasing. The analysis of "Jornal Da Band" reveals that there has been a 53.7% increase in audience demand over the last 30 days, compared to the previous year. However, the show's popularity has gradually decreased in the last 30 days, which shows that your audience may be losing interest in the show.
Furthermore, the demand data reveals the top ten global markets where "Jornal Da Band" is most in-demand, which indicates that the show has outperformed the average TV show in each of these markets. Using this information, you can focus your marketing efforts on these markets, or consider licensing the show to other countries where it has a significant demand.
In terms of content valuation, the demand data can reveal the dollar value contribution of any title to any platform in any region, thus allowing you to determine how much to spend on content, and how best the show can be optimized for success. By leveraging the demand data, you can also assess the show's ability to drive subscriptions and mitigate churn.
In conclusion, demand data is a powerful tool that can significantly help you make informed decisions in the entertainment industry. Using demand data, you can assess the value of content, determine its popularity, and use this information to make programming, acquisition, and distribution decisions that can help grow your audience and increase engagement.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Bandeirantes and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jornal Da Band, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Jornal Da Band in Brazil. We provide our partners with valuable television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.