The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for new data and insights that can help you make better business decisions. Pareto Analytics can provide you with valuable demand data that can support you in making informed content, acquisition, distribution, and programming decisions. Let's take the example of "Krapopolis", a television show that aired in September 2023 and is in its third season.
Our analysis of "Krapopolis" in Brazil during March 2024 found that the show achieved 4.9x the audience demand of the average show in Brazil over the last 30 days. This level of demand for the show is good, and only 8.6% of all TV shows have such a high demand rate in Brazil. However, the demand for this show has decreased recently by 57.3% as it dropped its rank by 599 spots during the month, which is a cause for concern. Therefore, our data suggest that the show's popularity might be waning over time and may need to develop fresh content to attract more viewers.
The show's audience demand in Brazil was 30% of the demand in its home country, the United States. In terms of travelability - a measure of international demand compared to domestic demand - the show has good global appeal, indicating the production value for potential international broadcast deals.
As an entertainment executive, you need to evaluate a series with a 360-degree approach. Therefore, we examined the show's audience demand over time and its performance across six dimensions measured by the Parrot Pulse.
• Audience demand across all platforms is outstanding, with an exceptional momentum, indicating a high pace of growth.
• Travelability is good, as the show's international appeal is good and is performing better than other shows with similar international demand metrics.
• Longevity is also good, indicating a show's enduring popularity over time, which is an essential aspect of franchise building.
• Franchisability is adequate, indicating spin-off potential opportunities for the series.
• Reach, a measure of the number of people expressing demand for a show, is good, indicating the potential for growing the show's audience.
Additionally, examining the top 10 international markets confirms that "Krapopolis" is a top-tier show in all 10 markets, outperforming the average TV shows (1x) in each market, with the United States being the number one market globally.
When decision-makers assess a TV show's worth, they're not just analyzing individual shows; they're also examining how a library of content impacts their platform. Parrot Analytics content valuation system can help executives determine a title's dollar value contribution to their platform before putting their money on its production, acquisition, or distribution. It can also help them estimate the value of exclusivity, assess a title's ability to drive subscriptions and mitigate churn, and calculate the ROI a specific title will bring for any given platform.
Furthermore, utilizing demand data can uncover what resonates with the viewers in a genre, assisting executives in making informed content decisions. This knowledge, combined with talent and brand partnerships, can create relevant and popular programming. By examining what other shows fans of "Krapopolis" like, as we identified earlier (including "Rick And Morty," "The Simpsons," and "Star Trek: Lower Decks"), executives can gauge what other titles and content they should focus on acquiring or producing to appeal to this audience.
To conclude, demand data provides valuable insights into a TV series's performance and worth and can assist entertainment executives in making informed decisions about what kind of content to acquire, develop, and distribute on their platforms. Pareto Analytics provides accurate data that empowers decision-makers to prioritize, optimize, and strategize for their future content library.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Krapopolis), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Krapopolis, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Krapopolis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Krapopolis, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Krapopolis in Brazil. We provide our partners with comprehensive media industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.