The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data of "Lady Voyeur (Olhar Indiscreto)" for the month of March 2024 in Brazil provides valuable insights for the executives in the entertainment industry. Firstly, the show's demand is good, with 2.8 times the audience demand of the average show in Brazil over the last 30 days. However, despite being in the 95.7th percentile in the drama genre during March, the demand for "Lady Voyeur (Olhar Indiscreto)" has been decreasing recently.
One way for executives to use demand data for content valuation is to determine how much to spend on content. In this case, Parrot Analytics's content valuation system is beneficial because it reveals the dollar value contribution of any title, to any platform, in any region using demand data. Based on this, executives can assess the ROI a specific title will bring for any given platform and determine if a title is worth the investment.
Executives can also use demand data to make more informed acquisition decisions. In this case, we can see that the show's demand has been increasing during March, indicating its growing popularity with audiences. Additionally, other shows that fans of "Lady Voyeur (Olhar Indiscreto)" also like are listed, giving executives potential insights into the tastes of their audiences and what shows may be a good fit for their platform.
Another way executives can use demand data is in programming decisions. For instance, demand data allows executives to assess how well a TV series like "Lady Voyeur (Olhar Indiscreto)" is performing and how it can be optimized further. Additionally, executives can use demand data to understand which titles should be acquired to retain customers and grow their audience, or assess the value of exclusive content.
Finally, demand data can be useful for distribution decisions, whether it is deciding which platforms to target for distribution of content or localizing content to better meet demand in select markets. Based on the analysis of "Lady Voyeur (Olhar Indiscreto)", we can see that it outperforms the demand of the average TV show in China and Brazil, indicating executives targeting those markets should consider this show for distribution.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lady Voyeur (Olhar Indiscreto)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lady Voyeur (Olhar Indiscreto), including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lady Voyeur (Olhar Indiscreto) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lady Voyeur (Olhar Indiscreto), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Lady Voyeur (Olhar Indiscreto) in Brazil. We provide our partners with far-reaching TV series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.